The Identity Shift Entrepreneurs Don't Talk About
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The Identity Shift Entrepreneurs Don't Talk About
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概要
You built the business. You closed the deals. You hit the number. But if all of that disappeared tomorrow, who would you be?
Mark Evans DM and Tim Bratz get into one of the most overlooked traps successful entrepreneurs fall into: wrapping your entire identity around what you DO instead of who you ARE. Tim opens up about pivoting away from being "the multifamily guy" after 20 years, winding down his coaching program, and the cognitive dissonance that comes with reinventing yourself at a high level. Mark shares why the people calling you a flip-flopper are the ones stuck — and why evolving your identity isn't weakness, it's the whole game.
But there's a flip side too: you have to intentionally become the person you're trying to be. The mindset, the identity, the self-concept...it has to come before the bank account catches up.
This one will hit different if you're in the middle of a pivot, a sale, or just quietly wondering if the version of you that built this is the same one who should be running it.
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