Carmen Sederino’s holistic approach to her Illuminated Story approach combines narrative structure, stage presence, and multimedia elements to create immersive, encore-worthy shows that resonate deeply with audiences. Drab speakers are a thing of the past!

Introduction to Carmen and her background

Graham introduces Carmen Sederino, who is joining the podcast from Australia. Carmen shares her background, including her formal training in theater and performing arts, as well as her extensive corporate experience leading marketing and branding teams.

Carmen's approach to helping clients with presentations

Carmen explains how she works with clients, often high-level executives, to transform their presentations and speaking skills. She focuses on crafting compelling stories and messages, as well as helping them develop their stage presence and delivery.

Practical tips for improving presentations

Carmen provides specific examples and techniques she uses to help clients, such as having them practice delivering content in different personas or styles to expand their range, and using pauses and energy to create more impact.

Carmen's business and the power of storytelling

Graham and Carmen discuss the "Illuminated Story" brand and Carmen's focus on helping clients illuminate their stories and expertise through engaging presentations. They touch on the importance of storytelling in business communication.

Kevin's upcoming presentation challenge

Kevin shares that he is working on a presentation on a dry topic (ethics and governance) and asks Carmen for advice on how to make it more engaging and impactful.

Graham Arrowsmith

Graham founded Finely Fettled in 2014 to provide data from The UK High Net Worth Database to marketers targeting affluent and high-net-worth customers. He's the founder of MicroYES, a Partner for MeclabsAI, creating lead generation AI Agents & Workflows and introducing the MeclabsAI Platform. Graham also provides an Answer Engine Optimisation solution to get your website in shape to be found by LLMs.

Kevin Appleby

Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com