In this episode of Top 100 Clubhouse, host James Henderson sits down with Tim Neill and Joe Petrucci, the founders of Fescue and Dunes, to explore the fascinating intersection of golf course architecture, branding, and visual identity.

From their early beginnings to working with some of the game’s most recognisable clubs, Tim and Joe break down how logos shape perception, drive engagement, and elevate a club’s presence both on and off the course. The conversation dives into the cultural differences between UK and US golf markets, the rise of alternative logos, and what truly makes a golf club identity resonate.

Along the way, the group also shares personal favourites, discusses the enduring appeal of Royal Birkdale, and reflects on what defines a truly great golf trip.

Chapters

00:00 – Introduction
01:15 – The origin story of Fescue and Dunes
03:23 – How logos influence club visibility and perception
09:37 – Early challenges, navigating regulations, and dream collaborations
15:40 – Are golfers buying logos from clubs they’ve never played?
20:00 – Key differences between UK and US golf markets
32:00 – Alternative logos, marketing strategies, and member identity
39:29 – Favourite golf club logos
41:59 – Why Royal Birkdale stands out
44:00 – What makes a great golf trip & favourite courses

🔗 Useful Links

Top 100 Golf Courses Website 🛜
https://www.top100golfcourses.com/

Top 100 Golf Courses Official Merch 🧢
https://shop.top100golfcourses.com/

Lockhart Travel Club ✈️
https://www.lockharttravelclub.com/membership/

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