What if short term rentals could be operated like institutional grade hospitality assets instead of simple vacation homes? In this episode of Raise the Bar, Seth Bradley sits down with George Salas, Founder and CEO of Empress Capital, to discuss how experiential hospitality, strategic market selection, and disciplined operations are transforming the short term rental space into a scalable investment strategy. George Salas shares the journey of building a vertically integrated hospitality company, launching a $15M investment fund, raising capital, and creating properties designed to deliver both exceptional guest experiences and strong investor returns while navigating the realities of scaling a real estate investment business.

Bullet Points and Highlights: • George Salas Built Empress Capital Around Experiential Hospitality • Short Term Rentals Can Be Operated As A Professional Investment Asset Class • Strategic Market Selection Drives Long Term Performance • Guest Experience And Design Increase Occupancy And Revenue • Raising Capital Requires Trust, Transparency, And Consistency • Building A Vertically Integrated Company Creates Operational Control • Launching A $15M Fund Allowed Empress Capital To Scale Investments • Partnerships Play A Major Role In Growing Real Estate Businesses • Long Term Wealth Comes From Strong Systems And Disciplined Execution

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George Salas’s Link: https://www.linkedin.com/in/georgesalas360 https://www.instagram.com/georgesalas360/ https://www.facebook.com/georgesalas360/ https://www.youtube.com/c/GeorgeSalas https://www.georgesalas.com/