Dagenham & Redbridge has been all over the footballing news in recent weeks. A takeover fronted by John Grabowski and Happy Fan Group saw KSI come on board as a minority owner while Andy Carroll has been enjoying his time both on the pitch and in the dugout. Therefore this was never going to be your normal football club conversation.

Non-League football in the UK is highly competitive. There is also some great business to be had. But of course, there are challenges to overcome. What does it take for Dagenham to put the excitement and media buzz that comes with high profile ownership into results on the pitch that ultimately leads to what really matters: winning. John takes us through the takeover story, football club’s challenges when talking about money, getting KSI on board, and how they plan to take the club back to the football league. We’re delighted to welcome John to the business of sport.

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