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We talk with Randy Prasse about why the Kentucky Bourbon Festival keeps selling out faster and how the team protects the general admission experience while still offering real VIP comfort. We get into the unglamorous details that make the weekend work, from gate flow and bottle lines to add-ons, education, and what is new for this year.
• tickets selling out and what the “sold out” numbers really mean
• why KBF prioritises GA first and keeps VIP co-mingling
• how COVID shaped the fenced footprint and current festival model
• distilleries upgrading tents, decor, and interactive activations
• bottle lines, sampling lines, and better cutoff communication
• entry gate fairness and adding a second GA gate
• featured distillery spotlight on New Riff
• new speakeasy style upgrades and small suite concepts
• cigar lounge ambitions and why it is polarising
• add-ons timing, lockers, shuttles, and premium education options
• bourbon tourism impact for Bardstown and repeat visitors
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Tickets vanish in a day and suddenly the Kentucky Bourbon Festival becomes a planning sport. We sit down with festival director Randy Prasse to unpack how KBF in Bardstown earned that demand, what actually changed after COVID, and why the smartest design choice is surprisingly simple: build the general admission experience first, then let VIP be a comfort upgrade without splitting the crowd into two different festivals. If you care about bourbon culture, bourbon tourism, and how the best whiskey events stay authentic at scale, this conversation delivers the blueprint.

We get specific about the stuff that makes or breaks a bourbon festival weekend: bottle lines, sampling lines, communicating inventory before people waste an hour, and improving gate flow so “fairness” is more than a slogan. Randy explains why capacity hasn’t quietly ballooned even when it feels tighter, how distilleries have expanded their footprints, and why the festival pushes brands to bring real engagement instead of a generic pour-and-smile setup. We also talk featured distillery New Riff, the “new product launch” energy KBF is aiming for, and the behind-the-scenes team dynamics that keep the whole thing running.

Then we look forward. Randy shares what’s new, including a speakeasy style upgrade that works like a mini VIP, potential corporate hospitality suites, and the expanding menu of add-ons like education sessions, cocktail and culinary experiences, lockers, and shuttles. If you’re trying to do KBF the right way, you’ll leave with a clearer plan and a better sense of what to prioritise. Subscribe, share this with your bourbon crew, and leave us a review, what’s the one festival change you’d make first?

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