In this episode of Steady As She Rose, I’m joined by Alison Grass, also known as The Brand Witch, for a conversation that challenges everything you’ve been told about growing a brand online.

If you’ve been relying on content strategy, consistency, and “doing it right” but still feel like your brand isn’t landing the way it should, this episode will shift something for you.

We talk about what it really means to build a category-of-one brand, not by trying to stand out louder, but by getting anchored in your voice, your perspective, and your actual assignment. Because the truth is, the brands people remember aren’t built on perfectly executed strategies, they’re built on something deeper.

Alison breaks down how over-reliance on content systems can actually dilute your message, how to reconnect with your authentic voice, and why your brand becomes undeniable the moment you stop trying to fit inside what’s already working for everyone else.

This is a conversation about trusting yourself enough to lead, speak, and build from a place that can’t be replicated.

If you’ve been feeling the tension between “doing what works” and saying what’s actually true for you, this one will meet you right there.

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