S2 E34 Why Does Selling Feel So Hard Right Now? | Market Shifts, Military Cycles & What Normal Actually Looks Like
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
-
ナレーター:
-
著者:
If your house has been sitting on the market longer than you expected, this episode is for you.
Brittney responds to a real client question: two properties in two states, two different realtors, same result. No offers. Is this normal? The answer is yes, and the full explanation is something every seller needs to hear right now.
Brittney walks through the history of what a normalized market actually looks like, why the COVID-era frenzy warped everyone's expectations, and how supply, demand, interest rates, and military PCS cycle disruptions have all collided to slow down home sales in 2025 and into 2026. She breaks down why buyers who purchased in 2020 and 2021 now find themselves in a tough spot as sellers, and why new construction is adding pressure that resale listings cannot always compete with.
This episode also delivers real hope. Brittney shares exactly why mid-May through the end of June is the sweet spot for military market listings, what sellers can do right now to refresh their listing and stay competitive, and why the right buyer is still coming. If you have been frustrated, confused, or losing patience, this conversation will bring clarity and calm.
Key Takeaways
• A 180-day average market time was completely normal before 2020. We are returning to that reality.
• COVID-era rates and prices created a seller's market that cannot and will not last forever.
• Buyers who purchased in 2023 or 2024 at high prices with higher rates have little equity, making it hard to negotiate competitively as sellers.
• New construction in military markets is pricing at or below resale and offering rate buydowns, which directly competes with existing listings.
• PCS cycle disruptions through late 2024 and early 2025 stalled the traditional fall rush that sellers depend on.
• The listing sweet spot in military markets is April 15 through May 15, with strong momentum carrying through June.
• Refreshing your listing with new spring photos, a broker open, or updated terms can reignite buyer interest.
• The right buyer is coming. Patience and show-readiness are the two most important tools a seller has right now.
🎧If this episode helped you understand what is happening in the market, please subscribe, leave a review, and share it with someone who is sitting on a listing right now and wondering what to do. Your review helps this podcast reach more military families navigating these exact challenges.
Closing Chapters Podcast: Where Every Mission Has A Story
Thanks for listening. We talk all things military real estate, my transactions, the mistakes, the wins, and simple plays you can use right now.
Work With Me:
- Buying or selling near Fort Bragg & Moore County
- Agents, partner with me
Connect With Brittney:
🌐 Website
📚 Training Platform
📺 YouTube
📧 Email: brittney@homeswithbrittney.com
If this episode helped, follow the show, leave a quick review, and share it with a friend in PCS season.
Disclaimer: This podcast education only & is not legal, tax, or financial advice. Talk with your own pros about your situation. Opinions are my own.
© 2025 Brittney Frye. All rights reserved. Realtor, license # 352197 in NC. Brokerage: REAL Broker l Military Division