The FMCG Marketing Daily — June 26, 2026

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The FMCG Marketing Daily — June 26, 2026

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The FMCG Marketing Daily — June 26, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Coca-Cola's Sprite is launching a hip-hop cultural platform that bets on community debate as a brand-building engine — a distinct strategic move for a carbonated soft drink fighting for relevance with Gen Z. • Hershey is importing PepsiCo's commercial playbook by appointing Heather Hoytink as US president, signalling that the confectionery giant is prioritising growth execution over internal promotion. • Pernod Ricard's disposal of Bodega Etchart is the latest move in a deliberate portfolio pruning strategy, raising the question of which brand tiers global spirits groups are willing to defend in a margin-pressured environment. Fun fact: Coca-Cola is technically classified as a food product in most countries, which means its recipe is subject to food safety disclosure laws — yet the formula has remained a legally protected trade secret since 1886 by never being patented, because patents expire. If it had been patented on day one, the recipe would have been public domain since 1906. Hosted by Marco and Klara.

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