『TACOS Tuesday - Amazon Ads Tactics』のカバーアート

TACOS Tuesday - Amazon Ads Tactics

TACOS Tuesday - Amazon Ads Tactics

著者： Sell Global
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Join Sebastian Hargreaves and Hamish Conway from Sell Global, an Amazon Specialist Marketing Agency in Australia, as they share the most up-to-date Amazon Ads insights and tactics to help you profitably grow on Amazon in Australia and the USA. As an Amazon Ads Advanced partner and Australia’s number one ads management agency, you’ll get a new perspective on what is working now, what isn’t, and where Amazon Ads is heading next.Copyright 2026 All Rights Reserved
エピソード
  • Ep 80 - Amazon Prime Day 5 Phases of Ad Management - Part 2

    Ep 80 - Amazon Prime Day 5 Phases of Ad Management - Part 2
    2026/06/15
    Prime Day can generate weeks or even months worth of sales in just a few days, but only if your advertising strategy is ready. In Part 2 of our Prime Day series, Hamish Conway and Sebastian Hargreaves dive into the Amazon Ads playbook behind some of the biggest shopping events of the year. Learn the costly mistakes brands make, how customer behaviour shifts throughout the event, when to increase (or decrease) your ad spend, and the strategies that can help maximise both sales and profitability. If you want to make the most of Prime Day without wasting ad spend, this episode is for you.

    If you haven't already, be sure to listen to Part 1 first, where we cover Prime Day preparation, deal strategy, inventory planning and the foundations that set your event up for success.

    Listen to Part 1 here: gosellglobal.com/knowledge/podcast/
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    27 分
  • Ep 74 - The 3 Phases of Customer Analytics with AMC - PART 2

    Ep 74 - The 3 Phases of Customer Analytics with AMC - PART 2
    2026/06/03
    In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves continue their deep dive into Amazon Marketing Cloud (AMC), focusing on how brands can better understand and grow customer lifetime value. They explore how cohort analysis, cross-sell paths, and time to second purchase reveal what customers actually do after their first order and how these insights can shape smarter advertising, catalog strategy, and long-term growth on Amazon. The discussion highlights how to identify gateway products, understand real purchase journeys, and turn customer data into clear strategic actions. If you want to move beyond guesswork and start using data to drive repeat purchases and stronger results on Amazon, this episode is a must listen. If you missed Part 1 of this series, you can find it here: https://gosellglobal.com/knowledge/podcast/⁠
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    22 分
  • Ep 73 - The 3 Phases of Customer Analytics with AMC - PART 1

    Ep 73 - The 3 Phases of Customer Analytics with AMC - PART 1
    2026/06/03
    Unlock the hidden layer of Amazon growth most brands are completely missing. In this episode of TACOS Tuesday, Hamish Conway and Sebastian Hargreaves kick off a powerful three-part series diving into customer analytics with Amazon Marketing Cloud (AMC) and why the smartest brands are quietly outperforming everyone else. From understanding whether your growth is truly sustainable, to uncovering the real drivers behind customer value and repeat purchases, this episode lays the foundation for a more strategic, data-led approach to scaling on Amazon. If you’re still relying on surface-level metrics like ROAS, this is your signal to think bigger, dig deeper, and start playing at a whole new level. Stay tuned for Part 2 and 3, where we break down customer lifetime value and full-funnel attribution to help you turn these insights into real competitive advantage
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    19 分
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