Roanoke’s Outdoor Model Goes Statewide | Roanoke News
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Roanoke’s Outdoor Model Goes Statewide | Roanoke News
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Pete Eshelman, the visionary behind Roanoke’s booming outdoor tourism economy, has been tapped by Governor Spanberger to lead Virginia’s tourism strategy — and he’s bringing his proven mountain-to-metro playbook statewide. For 15 years, he’s turned Virginia’s natural beauty into a powerful economic engine, attracting businesses and residents by redefining quality of life. Now, with his second term on the Virginia Tourism Authority, Eshelman’s mission is clear: scale Roanoke’s success across the Commonwealth, turning every community into a destination worth living, working, and visiting — one trail, river, and mountain at a time.
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