You don't usually run out of podcast ideas.

You run out of places to start.

Most of us plan episodes by asking, "What should I talk about this week?" But what if that's the wrong question?

Because your ideal client isn't searching for a podcast because they want another episode about pricing, visibility or marketing. They're searching because something has happened in their world, and they're trying to make sense of it.

In this episode, I'm sharing the shift that's completely changed how I plan my podcast—and why starting with your listener's moment, rather than your content topic, can make your episodes feel more relevant, more engaging, and far easier to plan.

In this episode, I talk about:

• Why planning around topics often leads to repetitive content.
• The difference between a topic and the moment that makes someone search for it.
• A simple shift that will help you create episodes your ideal clients are ready to hear.
• A practical exercise to uncover the conversations your podcast should be having next.

If you've ever found yourself staring at a blank Google Doc, scrolling through old posts or asking ChatGPT what to record next, this episode will help you think about podcast planning in a completely different way.

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Not sure what moments your podcast should be speaking to? The Decision Gap Diagnostic will help you uncover them. Learn more and apply for a diagnostic here: https://evergreenpodcaststrategy.co.uk/podcast-audit

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Resources mentioned in this episode

• Simple SEO and Marketing Podcast

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Thank you for listening to this episode of Rethinking Podcasting. If this episode made you think differently about your podcast, your content or the role your podcast plays in your business, I'd love to hear what shifted for you.

Send an email to info@evergreenpodcaststrategy.co.uk with DECISION in the subject line. I read and respond to every email personally.