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This show is called Off the Shelf for a reason! In this episode, Susannah Dellinger officially launches the mini-series at the heart of it all — taking iconic beauty brands off the shelf and examining the stories behind the story. First up: Stila.

In this episode:

• The story of Stila: how makeup artist Janine LaBelle built one of the coolest beauty brands of the late 90s — accidentally pioneering sustainable packaging before anyone called it that
• Why Kitten became one of the most iconic product names in beauty history
• What happened when Stila sold to Estée Lauder — and what Janine is building now with Neen
• Pat McGrath's Chapter 11 filing: what it actually means, why it's not necessarily the end, and what it has in common with the Ami Kolé story
• There is no Rhodes Blueprint — it was Hailey Bieber, full stop. Here's why that matters.
• Why Rare Beauty and Selena Gomez represent something we haven't seen since Fenty — and what $100M for mental health says about the power of beauty
• 00:00 There Is No Rhodes Blueprint. Here's the Truth.
• 00:36 Welcome to Off the Shelf
• 01:15 Introducing the Mini-Series: Taking Brands Off the Shelf
• 01:45 Stila: The Brand That Made You Want to Be a Kitten
• 03:20 How Janine LaBelle Accidentally Pioneered Sustainable Packaging
• 04:45 Why Stila Sold to Estée Lauder — And What Janine Built Next With Neen
• 06:21 Pat McGrath's Brand Goes Up for Auction. Here's What Actually Happened.
• 07:18 Why Chapter 11 Isn't the End — And What It Could Mean for Pat McGrath
• 08:00 The Ami Kolé Story: When Performative Investment Kills a Great Brand
• 09:30 How Private Equity Turned Off the Tap on Black Founded Beauty Brands
• 11:00 There Is No Rhodes Blueprint. It Was Hailey Bieber. Period.
• 12:47 Why 15 Years of Public Life Is What Actually Built Rhodes
• 13:15 Why e.l.f. Buying Rhodes Was the Smartest Move in Beauty Right Now
• 13:43 Rare Beauty: The First Celebrity Brand Since Fenty That Actually Means Something
• 14:38 The Roadkill Headline That Should Never Have Been Written
• 15:29 Why Rare Beauty Blush Changed Everything
• 16:00 $100 Million for Mental Health — That's the Power of Beauty
• 16:26 Let's Talk About It

Off the Shelf is a podcast about the people, brands, and behind-the-scenes forces shaping the beauty industry — money, relationships, risk, and what it really takes to scale.

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Instagram: @brightbeautyconnect

LinkedIn: linkedin.com/susannah-dellinger