In this episode of In The Mix, Chantelle Roberts joins Adam live from the California Masonry Council Design & Expo to discuss one of the industry's biggest challenges: attracting and retaining talent. Drawing from her experience in both masonry and terrazzo, she shares insights on apprenticeship programs, the changing perception of trade careers, and why construction must evolve its culture to better support younger generations and women entering the workforce.

Chantelle also talks about the importance of collaboration, mentorship, and innovation in masonry, while highlighting the need for stronger industry storytelling around the value, versatility, and long-term benefits of masonry construction. This conversation offers a valuable perspective on how the industry can continue to grow and thrive.

In This Episode:

• Why apprenticeship programs are critical to the future of the masonry workforce
• The importance of recruiting younger generations into construction
• Creating opportunities for women to succeed in the masonry industry
• Why appreciation, mentorship, and leadership matter in retaining talent
• Why collaboration across contractors, designers, and industry organizations is essential
• How innovation and creativity can help expand the use of masonry materials
• The workforce challenges facing the industry and what organizations can do to address them

Connect with Chantelle:

LinkedIn: https://www.linkedin.com/in/chantellemroberts?utm_source=chatgpt.com

Website: https://masonry-concepts.com/

Learn more about the Northwest Masonry Institute:

https://masonryinstitute.com/in-the-mix