『10PlusBrand』のカバーアート

10PlusBrand

10PlusBrand

著者： Joanne Z. Tan Brand Strategist 10 Plus Brand Inc.
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https://www10plusbrand.comhttps://www.10PlusProfile.com1-888-288-4533Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed10 Plus Brand’s Youtube: https://www.youtube.com/@10plusbrand10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. Since then, we have produced hundreds of episodes on brand building and digital marketing tips, which are always thought provoking and cutting edge, as well as in-depth Interviews of Notables and Influencers, and 30 Seconds of Anything on various current affairs. Over various podcast platforms and social media, there are hundreds of thousands of downloads. Our 10 Plus Brand Newsletter, distributed by Substack, has tens of thousands of subscribers, and counting.The high quality content covers various subjects of current events, technology, AI, brand building and marketing, life experiences, Joanne Tan’s poems and memoir, culture and the arts.10 Plus Brand is a full service digital agency, we build brands and market brands for B2B companies, startups, consulting and executive coaching firms, as well as individual personal branding for leaders. We won multiple prestigious awards year after year, as ”the best of the best” in brand consulting, brand coaching, branding, and digital marketing.Specifically, we create high quality, customized content, based on brand strategies, positioning, structures, and storytelling, for websites and social media. We have a proprietary process for decoding brand DNA, building SEO architecture, and amplifying brand messages with ghost writing authoritative and original blog posts, to elevate successful businesses to be powerful brands. We also deliver quality brand promotional videos, custom-coded websites, email newsletters, LinkedIn and social media thought leadership profiles, and LinkedIn badges related content creation.Results: Some of the B2B companies that we served have scored 25% increase in clientele three years in a row and counting; most of our clients have obtained more right-fitting customers, increased business volume and revenues as well as their brands’ stature and influence in their fields.Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about brand building, DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing strategies, go to market and product market fit analyses & tactics, market analyses, analytics, AI Experience Design, SEO, social media marketing, influencer marketing. 10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We are recognized both as the global champion as well as in specialty areas such as one of the best digital marketing, advertising, SEO agencies in the San Francisco Bay Area and nationally. It serves clients in all 50 states in the US, and throughout the world. 10 Plus Brand combines AI enabled digital content marketing with human intelligence to multiply a brand’s influence with repurposed articles, ghost writing, original content, advertising campaigns, blogging, website development, design, content, and SEO, brand promotion videos, photos, logos, brand look and feel, SEO, SEM, PPC, AI experience design, etc. Joanne led the agency’s evolution over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website and visuals production company (“Joanne Tan Visual Branding, LLC”), which was later expanded and renamed as “10+ Visual Branding”, and now as a corporation - “10 Plus Brand, Inc.” that is fast growing as a full service branding, digital marketing, SEO, video production & advertising agency.10 Plus Brand’s main ”flagship” website is https://www.10PlusBrand.com, that features samples of their various deliverables for small businesses, mid market, technology companies, funded entrepreneurship, or venture capital VC backed startups, non-profits, law firms, accounting firms, investment bankers, business consulting firms, post M&A companies needing rebranding or in private equity (PE) portfolios, and B2B and B2C companies.10 Plus Brand also has a ”subsidiary” website that focuses on LinkedIn profiling only - https://www.10PlusProfile.com. 10 Plus Profile Teams develop individual brands, professional or business brands with LinkedIn profiles on both individual & company pages. They further revise bios, resumes for public & private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, and other B2B service providers & professionals.Joanne Tan applies her proprietary multidisciplinary process, and many skills, talents, & backgrounds: (1) a law degree that trained her with both analytical skills & the ability to outline vast amount of information to its ...Copyrighted, All rights reserved. マネジメント マネジメント・リーダーシップ 個人的成功 経済学 自己啓発
エピソード
  • FAQs, Pt 2: AI in Branding, How to Stand Out, Create Content, and Build a Future-Proof Brand_Joanne Z. Tan_Season 2, Episode 97

    FAQs, Pt 2: AI in Branding, How to Stand Out, Create Content, and Build a Future-Proof Brand_Joanne Z. Tan_Season 2, Episode 97
    2026/06/06

    AI in Branding, Part 2: How to Stand Out, Create Content, and Build a Future-Proof Brand

    Welcome back to Part 2 of our FAQ series! If you missed Part 1 (FAQ #1–#6), be sure to listen first — we covered where branding starts, brand DNA decoding, ROI, and more.

    In this episode, we tackle FAQ #7–#12. Joanne dives deeper into the most pressing questions about AI in branding and what it truly takes to build an enduring, human-centered brand in the AI Age.

    🎙️ Hosted by Joanne Z. Tan, founder and CEO of 10 Plus Brand — with 16+ years of experience helping brands decode their DNA, tell their stories, and lead in their fields.

    🔗 Read the full FAQs

    🎬 Watch Part 2 as a 9-min video

    You will learn:

    • How to combine human intelligence with AI in brand building — and what makes a brand stand out when AI levels the playing field
    • Budget constraints? Discover the low-hanging fruits to start with — including LinkedIn profiles and website content — that deliver the most bang for your buck
    • Why content frequency matters: how often to publish blogs, videos, and podcasts to be recognized by your target audience and AI search tools like ChatGPT and Claude
    • Original content vs. AI-generated slop — how to create authentic, thought-leading content in your own brand voice without giving away your "secret sauce"

    From AI Experience Design (AIXD™) to content strategy, brand visibility, and protecting your proprietary insights, this episode is packed with actionable guidance for business brands and leadership personal brands alike.

    Whether you're a founder, CEO, executive, or B2B service provider, this conversation is your roadmap to thriving with — not being replaced by — AI in branding.

    Please contact us for a customized assessment tailored to your unique situation, whether it is a company brand, a leadership personal brand, or a professional brand. We at 10 Plus Brand have a proprietary process for brand DNA decoding, the foundation upon which content strategy, content creation, video production, website and social media marketing with AEO, GEO, SEO, and SOM are delivered.

    - Subscribe to our free newsletter, for more thought leadership on AI, branding, executive influence, and the future of customer experience.

    About Joanne Z. Tan

    Joanne Z. Tan is a global brand strategist, thought leadership coach, and founder of 10 Plus Brand, Inc. and AIXD.world. She helps founders, CEOs, executives, and organizations build influential, future-ready brands through strategic positioning, AI Experience Design, and authentic storytelling.

    © Joanne Z. Tan, 2026. All rights reserved.
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    9 分
  • Frequent Asked Questions, Pt. 1 of 2: What is the ROI of Branding or Brand Building? Where to Start? Joanne Z. Tan_Season 2, Episode 96

    Frequent Asked Questions, Pt. 1 of 2: What is the ROI of Branding or Brand Building? Where to Start? Joanne Z. Tan_Season 2, Episode 96
    2026/06/05
    Here are 12 FAQs (frequently asked questions) about the process of brand building and brand marketing by 10 Plus Brand, Inc. Part 1 of 2 answers the first six questions listed below. In Part 2, the last six.

    To watch Pt 1 as a video

    To read the FAQs

    Please contact us for a customized assessment tailored to your unique situation, whether it is a company brand, a leadership personal brand, or a professional brand. We at 10 Plus Brand have a proprietary process for brand DNA decoding, the foundation upon which content strategy, content creation, video production, website and social media marketing with AEO, GEO, SEO, and SOM are delivered. 1). Where and how to start? 2). Do You Use AI? What can you do that AI cannot? 3). Do you specialize in business branding or personal branding? or Both? 4). What are the measurable outcomes in terms of ROI? 5). How long does brand DNA decoding take? 6). Why is decoding brand DNA necessary? Will it lead to better quality deliverables? Will it lead to cost savings later?

    In Pt. 2, we will continue with the remaining 6 frequently asked questions and answers:

    7). How do you combine human intelligence with AI in brand building? What makes a brand stand out in the AI Age? 8). If my budget does not allow me to go the "whole 10+ yards” of branding, what are the low hanging fruits to start with? 9). How frequently do I need to produce content in order to be recognized by AI and my target audience? 10). How do I generate original, unique content that is different from AI generated slop? Do I need to share all my “secret sauce”? 11). What are the most common misconceptions about becoming a brand? 12). Is brand building for the top players only?

    - Watch Pt. 2 as a 9-min video

    - Listen to Pt. 2 as a podcast

    - Subscribe to our free newsletter, for more thought leadership on AI, branding, executive influence, and the future of customer experience.

    About Joanne Z. Tan

    Joanne Z. Tan is a global brand strategist, thought leadership coach, and founder of 10 Plus Brand, Inc. and AIXD.world. She helps founders, CEOs, executives, and organizations build influential, future-ready brands through strategic positioning, AI Experience Design, and authentic storytelling.

    © Joanne Z. Tan, 2026. All rights reserved.
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    13 分
  • Defend Brand Trust against AI Slop, Data Privacy Endangerment, and Inauthenticity_Joanne Z. Tan_Season 2, Episode 95

    Defend Brand Trust against AI Slop, Data Privacy Endangerment, and Inauthenticity_Joanne Z. Tan_Season 2, Episode 95
    2026/06/04
    In the age of AI, your greatest competitive advantage may no longer be technology—it may be brand trust. As AI-generated content floods the internet with what many now call AI slop, business leaders face a defining challenge: How do you build a brand that customers actually trust?

    In this episode, Joanne Z. Tan explores why trust, authenticity, and human judgment are becoming the ultimate brand moat in the AI era, against low-quality, mass-produced, and often inaccurate information, a/k/a AI slop. Brand trust is the goal, shield, and bottom line against endangerment of data privacy, transparency, and the erosion of authentic human connection.

    - To read it as a blog

    - To watch it as a video

    Drawing on her work in AI Experience Design (AIXD) and strategic brand building, Joanne explains why companies that rely solely on automation risk commoditizing themselves, exploiting customer data, and losing brand trust while those that combine AI with human intelligence and human EQ can create lasting competitive advantage.

    In this episode, you'll discover:

    • Why brand trust is becoming more valuable as AI-generated content proliferates.

    • What AI slop is, and how it threatens credibility, reputation, and customer loyalty.

    • How data privacy concerns are reshaping customer expectations.

    • Why authentic, human to human customer service remains a powerful differentiator in an AI-first economy.

    • Why trust, not technology alone, will determine the winners of the next decade.

    • How leaders can build transparent, human-centered brands that thrive during AI transformation.

    As AI increasingly mediates search, discovery, and buying decisions, organizations must ask themselves a critical question: Are we building systems that simply generate more content, or are we building trust?

    - Subscribe to our free newsletter, for more thought leadership on AI, branding, executive influence, and the future of customer experience.

    About Joanne Z. Tan

    Joanne Z. Tan is a global brand strategist, thought leadership coach, and founder of 10 Plus Brand, Inc. and AIXD.world. She helps founders, CEOs, executives, and organizations build influential, future-ready brands through strategic positioning, AI Experience Design, and authentic storytelling.

    © Joanne Z. Tan, 2026. All rights reserved.
    続きを読む 一部表示
    13 分
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