This week on She Shoots, She Tours: The Deep Dive, host Cath Hurley shines a spotlight on The Powerhouse Project, an initiative tackling the persistent inequities in women’s football. While the sport is booming on the pitch, representation off it — in coaching, media, leadership, and governance — still falls short. The Powerhouse Project is addressing this gap by creating pathways for women to lead, coach, analyse, and tell the story of the game.

From Coaching Queens and Next Ones Up, which train and mentor emerging coaches and young women from underrepresented communities, to the Pixel FC Academy with Liverpool FC Women, which provides hands-on sports media experience, The Powerhouse Project goes beyond opportunity — it’s building confidence, reshaping mindsets, and fostering networks. Graduates like Mia Johnson and Aya Al-Hussaini are stepping into coaching roles, producing content, and mentoring the next cohort, showing the impact lasts long after the programmes end.

Cath explores how The Powerhouse Project tackles structural barriers, promotes inclusion across gender, race, and background, and creates enduring networks of support. This episode reveals why representation matters at every level of the game and how The Powerhouse Project is shaping a more equitable, diverse, and sustainable future for women’s football.