113 | Don't build a course until someone's paid for it
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113 | Don't build a course until someone's paid for it
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ナレーター：
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著者：
Lots of us get brilliant ideas for new courses and programs in the summer. Here, I share why I strongly recommend that you don't build the course or program before you know if people will sign up for it. Instead of spending dozens or even hundreds of hours creating a course, consider running a pilot version and making sure at least a few people are willing to pay for the program before you start creating it.
See also episode 39 from way back in 2022: Why You Shouldn't Create an Online Course
In this episode, we cover:
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Why the surge of summer creative energy can lead to a very expensive mistake.
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Why "that sounds interesting!" is not the same as confirmed interest.
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How to put your idea out there before investing time and money in creating something new.
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What to do if nobody signs up or if a handful of people do.
Timestamps:
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0:00 - Introduction
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0:11 - Summer and the creative energy surge
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1:04 - Building something nobody buys
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2:18 - What "interest" actually means (hint: $$)
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2:59 - Co-creation vs. building in a silo
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4:11 - Start with a Google doc and a price
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5:32 - If nobody signs up, at least you know
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6:31 - If five people sign up: build it simply, together
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7:15 - Make it fancier in round two