12. How To Make More Money By Being 'Unimportant' In Business
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12. How To Make More Money By Being 'Unimportant' In Business
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E12: In today’s episode, I make the counterintuitive case why being ‘unimportant’ as a small business is actually a good thing.
Had I have known this advice earlier I would have grown my last business a lot more than I did.
I would have targeted a totally different market right from the start, with a different offer and made a lot more money.
Now I’m leveraging this knowledge going into the next small business - which I started this week by the way and talked about in this episode.
Topics discussed:
• The top qualities to pursue for your business' target market
• The 2 paths to SMB unimportance and why you should consider them
• Why you should aim to be as financially insignificant to your customer as possible
• What I learnt about nailing an ideal customer profile building a content agency for top 1% content creators
This episode covers the most unexpected, yet surprisingly effective business advice you’re likely to hear this week...
Become unimportant to your customers. Enjoy!
Follow along on my SMB journey:
Twitter @JakeMRichards.
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