121. Why Great Marketers Are Built, Not Born: Sasha Sathianathan, Senior Brand Manager at RCL Foods
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121. Why Great Marketers Are Built, Not Born: Sasha Sathianathan, Senior Brand Manager at RCL Foods
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Few careers follow a straight line, and Sasha's journey into marketing is no exception.
In this episode of the Marketing Masterclass, Loren sits down with Sasha Sathianathan, the Senior Brand Manager at RCL Foods.
From starting out in chemical engineering to building brands at Unilever, Mondelez, and now RCL Foods, Sasha shares her journey into marketing and how she found her place at the intersection of people, creativity, and commercial impact.
They chat about what it really means to be a brand custodian, how to balance consistency with staying culturally relevant, and why thinking like a business owner is so important. Sasha also shares her honest take on AI as a tool, not a replacement, along with her approach to leadership and building confident, accountable teams.
It’s a thoughtful, down-to-earth conversation with plenty of practical takeaways for marketers at any stage.