Artists and creators lose millions due to opaque IP usage. Hazel Lee, Web3 strategist and BeatSwap co-founder, shows how blockchain delivers real-time rights management and transparency in entertainment.From South Korea's traditional media to pioneering blockchain IP solutions, Hazel shares her journey. Drawing on her trust-building expertise, she breaks down BeatSwap's fixes for delayed payments, hidden earnings, and middlemen in music and beyond. Web3 doesn't replace streaming—it enhances ownership, fair pay, and value flow, especially in high-stakes markets like K-pop.In this episode:- Hazel’s journey from traditional media to Web3 and founding BeatSwap- The core problems in IP rights: transparency and fair value flow- How BeatSwap leverages verifiable real-world assets (RWA) for IP- The strengths of South Korea’s digital-native, community-driven culture- Strategies for onboarding artists and overcoming technical skepticism- The rapid pace of community sentiment shifts in Web3- Lessons learned from burnout and the importance of sustainable growth- Practical advice for newcomers: start small, stay curious, and avoid limitations

Resources & Links:

BeatSwap Official Website: https://beatswap.io/

BeatSwap Twitter: https://x.com/beatxswap

Hazel Lee on LinkedIn: https://www.linkedin.com/in/hzi-lee/