This week on Alter Everything, dive into a comprehensive discussion on how AI is reshaping marketing teams, outlining what tasks AI is best suited for, and emphasizing the critical role of human oversight. This episode offers practical insights on integrating AI tools effectively while maintaining brand integrity and governance.

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Episode Chapters

0:00 AI meets real marketing teams

1:35 What inbound marketing means

4:08 Where AI in marketing stands today

7:11 Adoption challenges: tools, workflows, and mindset

12:00 The 80/20 shift for AI work

15:50 Copywriting, brand voice, and human editing

22:37 AI, design, and human creativity

27:48 Marketing tech stacks and AI literacy

34:04 Governance, security, and shadow AI

40:32 What AI-first marketing teams may look like

45:32 Lightning round: tools, skills, and mistakes

51:18 Closing reflections