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ABOUT THIS EPISODE

When someone says, "We need an AI strategy," are they talking about a tool decision or a business design decision?

Many leadership teams are treating those as the same conversation—and that's creating expensive mistakes.

In this episode, Phil explores:

• Why AI adoption and business transformation are fundamentally different leadership decisions
• How to tell whether AI is improving your operations or changing where your company creates value
• A simple framework—Tool, Process, Model—to identify which challenge you're actually facing

Before your next AI discussion, ask: Does AI change where this business creates value? The answer will tell you whether you're optimising the company you have or redesigning the company you need.

The Partnership Playbook is the podcast for leaders who want to grow with clarity, create leverage through partnerships, and lead their teams with meaning. Each episode gives you practical insights drawn from two decades of building and backing companies, coaching CEOs, and closing high-value partnerships across industries. You’ll learn how to scale yourself as a leader, choose partners that help you grow faster, and turn trust, alignment, and first wins into momentum that lasts.

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