#40 - Joey & Dylan - Underdog
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#40 - Joey & Dylan - Underdog
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概要
Join us as we explore the journey of Dylan and Joey from Underdog, a innovative energy drink brand, discussing their product development, marketing strategies, challenges in manufacturing, and insights into building a successful beverage company in a capital-intensive industry.
00:00 The Birth of Underdog Energy
02:59 From Clothing to Beverages: A Journey
05:37 Formulating the Perfect Drink
08:36 Challenges in Production
11:47 Marketing Strategies and Community Building
14:49 Navigating TikTok and Live Selling
32:19 Navigating Shipping Challenges in Beverage E-commerce
35:47 Innovative Product Development: Pouches and Beyond
40:15 The Impact of Reviews on Food and Beverage Brands
43:02 Relaunching Apparel: A Complementary Strategy
43:57 Fundraising in the Beverage Industry: Challenges and Strategies
49:26 The Importance of Passion and Vision in Entrepreneurship
51:30 Surviving the Long Game in CPG
54:53 The Role of Capital in Scaling a Beverage Brand
Connect with Our Guests
Website
TikTok
Connect with the Hosts
👤 Jimmy Feeman – Linktree
👤 Daniel Yarzagaray – LinkedIn