Welcome to The SaaS CFO Podcast! In this episode, hosts Ben Murray and Matt Perrott sit down with Dan Beck, CEO and co-founder of 401GO, to dive into the world of SaaS-driven financial services and the unique challenges facing founders and small businesses when it comes to retirement plans.

Dan Beck shares his entrepreneurial journey, including the story behind launching 401GO with his brother, the company’s mission to simplify and automate 401(k) plans for smaller organizations, and how modern technology is transforming retirement solutions. From tackling outdated industry systems to enabling instant, automated plan set-ups, Dan reveals why 401GO stands out in a space dominated by complexity and legacy platforms.

We also explore Dan’s experience transitioning from bootstrapping businesses to raising over $48 million in venture capital, including the differences, stresses, and rewards between these two worlds. Whether you're a CFO, founder, or anyone curious about scalable SaaS solutions and startup growth, Dan’s insights on unit economics, partner channels, and operational metrics will leave you inspired and informed.

Tune in for actionable advice, behind-the-scenes stories, and fresh perspectives on building a SaaS business that’s reimagining financial wellness for employees everywhere.

Show Notes:

00:00 "Challenges of Offering 401(k)s"

05:40 "Outdated 401(k) Systems Persist"

07:11 Modular Custodial Tech Enhancements

12:15 "Bootstrapping to Venture Funding"

14:19 "Understanding Different Investor Roles"

20:01 SaaS-Based 401(k) Pricing Model

21:19 "Growth, Revenue, and Retention Dynamics"

24:54 "Enterprise Layer Technology Solution"

Links:

SaaS Fundraising Stories: https://www.thesaasnews.com/news/401go-secures-33-million-series-b

Dan Beck’s LinkedIn: https://www.linkedin.com/in/danielgbeck/

401GO’s LinkedIn: https://www.linkedin.com/company/401go/

401GO’s Website: https://401go.com/

To learn more about Ben check out the links below:

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Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray