『53. From Launching Old Navy & PINK to Building a Local Coffee Shop | Tracy Liffey | B Student』のカバーアート

53. From Launching Old Navy & PINK to Building a Local Coffee Shop | Tracy Liffey | B Student

53. From Launching Old Navy & PINK to Building a Local Coffee Shop | Tracy Liffey | B Student

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Tracy Liffey spent years helping launch some of the most iconic retail brands in the world, including Old Navy and PINK by Victoria's Secret, eventually overseeing creative teams of more than 100 people. But despite a highly successful corporate career, she chose to make a major pivot. Today, she is the founder of New General Café, a beloved clean food and coffee brand in Winter Park, Florida.

In this episode of the B Student podcast, host Ashley Billings sits down with Tracy to talk about what it takes to leave corporate America and build a business from scratch. Tracy shares an honest look at the identity shift that happens when you leave a major job, the daily realities of entrepreneurship and working motherhood, and how to build a business that values community and connection over quick trends.

Throughout this episode, Tracy shares:
  • The realities of walking away from an executive corporate career
  • Behind-the-scenes lessons from launching global brands like Old Navy and PINK
  • Learning a completely new industry from scratch and building New General Cafe
  • How to listen to your customers and pivot when things get tough (including navigating COVID)
  • The identity shift that comes with leaving a successful career to start over
  • Balancing the demands of entrepreneurship with working motherhood
  • Practical advice for anyone navigating a major career transition or launching a small business
Time Stamps:
(00:00) Welcome to The B Student Podcast
(02:15) How New General became a community hub
(05:30) Leaving corporate America to be more present
(08:10) The original vision for New General Cafe
(11:25) Listening to customers and pivoting fast
(14:40) Creating healthier coffee and food options
(17:55) Learning the food and beverage business
(20:45) Building with community support in Winter Park
(23:30) Navigating COVID as a small business
(26:45) The reality of entrepreneurship as a working mom
(30:10) Lessons from Gap, Old Navy, PINK, and Victoria’s Secret
(33:20) Advice for women considering a career pivot

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Listen to more episodes of The B-Student Podcast wherever you get your podcasts.

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Connect with our Guest:
LinkedIn: @tracy-brand-liffey
Website: https://www.newgeneral.us/

Learn More about Winter Park Chamber of Commerce: https://www.winterpark.org/
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Podcast produced by Hi Hello Labs: https://www.hihellolabs.com/
#BStudentPodcast #WinterParkFL #NewGeneral #WomenInBusiness #CorporatePivot #Entrepreneurship #OldNavy #VictoriasSecretPINK #SmallBusinessOwner #CareerTransition
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