8. Should You Lease or Sell Christmas Lights To Your Customers?
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8. Should You Lease or Sell Christmas Lights To Your Customers?
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One of the biggest decisions Christmas lighting companies make is whether to lease their lights to customers or sell them outright. While both models can work, they create very different businesses.
In this episode, Cory breaks down the pros and cons of leasing versus selling Christmas lights, including customer retention, pricing, storage, inventory management, callbacks, renewals, and long-term business growth.
If you've ever wondered which model is best for your Christmas lighting business, this episode will help you think through the decision and determine which approach aligns best with your goals.
In This Episode- The difference between leasing and selling Christmas lights
- Why some companies choose to sell their lights
- Why other companies lease and maintain ownership
- Customer retention and renewal considerations
- Storage and inventory management
- Service calls, warranties, and callbacks
- Pricing challenges and customer expectations
- Repurposing inventory when customers cancel
- The hidden costs of both business models
- Choosing the right model for your company
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Podcast: Your Lighting Business on Apple Podcasts