912 Gift Cards. Zero Campaigns. The Hidden Asset Most Restaurants Ignore | S2 EP6
カートのアイテムが多すぎます
カートに追加できませんでした。
ウィッシュリストに追加できませんでした。
ほしい物リストの削除に失敗しました。
ポッドキャストのフォローに失敗しました
ポッドキャストのフォロー解除に失敗しました
912 Gift Cards. Zero Campaigns. The Hidden Asset Most Restaurants Ignore | S2 EP6
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ナレーター：
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著者：
There is a report inside your Toast account that almost nobody looks at. It shows you two numbers: active gift cards and inactive gift cards. For one real restaurant account reviewed in June 2026, those numbers were 89 active and 912 inactive. A 10-to-1 dormancy ratio.
In this episode, Pam Monteith breaks down why inactive gift cards are a marketing list in disguise, why operators consistently miss them, and the exact campaign to recover those visits inside Toast Email Marketing with zero ad spend and zero discounting.
RESOURCES MENTIONED:
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Free 30-minute Toast Marketing Audit: tidycal.com/pam-pormentilla-monteith/restaurant-growth-session
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Free Toast Marketing Activation Checklist: greatworkonline.com/toast-activation-checklist
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Great Work Online: greatworkonline.com
TOPICS COVERED:
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What "inactive" gift cards mean inside Toast POS
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Why gift cards are a marketing asset, not just a finance line item
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How to find the Gift Cards and Loyalty Summary report in Toast
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The guest segmentation strategy to build inside Toast Guestbook
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How to build the reactivation email in Toast Email Marketing
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Zero acquisition cost, recovered revenue: the margin case for this campaign