When thinking about your own brand, or when you are at the beginning of a journey with a client, you must first understand what the definition of "brand" actually is. In our next SoDA Series LIVE session with Adobe, our special guest, Liz Stone, Co-Founder of OK Cool, will be discussing the many facets of brands and why being persuasive, patient, and having perseverance is critical to success. Among other relevant topics, we'll also cover important factors to consider when building and navigating client relationships and how brands should seize the opportunity to humanize their messaging to fit within the lives of their audience.

Speaker BIO

Liz Stone is the Co-Founder & CEO of OK COOL, strategic and creative partners to the world’s leading brands. Headquartered in London, New York, Melbourne and Toronto.

LINKS

Liz Stone LinkedIN

Co-founder, Jolyon Varley, also mentioned in the session: https://www.linkedin.com/in/jolyonvarley/

OK COOL - Website

OK COOL Trend Report

The article mentioned in interview - https://www.vogue.com/article/gen-z-broke-the-marketing-funnel

HOST

Talin Wadsworth

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About Adobe: Adobe offers groundbreaking technology that empowers everyone, everywhere to imagine, create, and bring any digital experience to life. ⁠www.adobe.com⁠
About SoDA: SoDA is a global network of innovative digital agencies. ⁠www.sodaspeaks.com⁠
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Edited with Adobe Audition and Adobe Podcast: ⁠podcast.adobe.com⁠.

For more information please contact ⁠sodaserieslive@adobe.com⁠