A great city tour can teach you something new. A great magic show can make you feel like a kid again. Rob Malissa figured out how to do both at the same time, on foot, in the heart of Old City. He’s the founder and operator of Philly Magic Tours, a weekly comedy magic walking tour that uses Philadelphia history as the engine for every surprise, from Ben Franklin-inspired moments to effects that land right in your hands.

We talk about how Rob built what he believes is the only weekly walking magic show in America, and why the format works so well for visitors and locals looking for truly unique things to do in Philadelphia. He shares the origin story, including the influence of a tour in Bath, England, and the real planning behind choosing sites with the right “density” to keep the route fun, tight, and packed with reveals.

Rob also breaks down a common misconception about magic: it shouldn’t feel like a challenge or a confrontation. His goal is simple and surprisingly powerful, sharing joy. From there, we get practical on audience and marketing, including how Facebook and Instagram reach different age groups, plus how his work extends beyond walking tours into stage performances and Fringe festivals. The conversation ends with a glimpse at a lifelong dream coming true, taking a show to the Edinburgh Fringe Festival in Scotland.

If you love Philadelphia, live entertainment, and stories that make history feel alive, hit play. Subscribe, share this with a friend who needs a fun night out, and leave a review so more people can find the show.