From an art-school project at 50 to one of the UK's fastest-growing beauty brands, meet Maxine Laceby, CEO and co-founder of Absolute Collagen.

This week on ADHD Beyond the Label, Maxine Laceby joins hosts Phil Anderton and John Reynolds to share how a kitchen-table experiment became Absolute Collagen, the award-winning marine collagen brand founded by women, for women.

Maxine shares how her ADHD has been both a challenge and a driving force:

• Impulsivity that pushed her to take bold, game-changing risks
• Hyperfocus that fuelled her relentless drive for growth
• Resilience built through a turbulent childhood
  

Together, they unpack the lessons of entrepreneurship, the link between ADHD and creativity, and what it truly takes to embrace being different, in life, in business, and in yourself.

In Episode 6 of ADHD Beyond the Label, former England Rugby Captain and RugbyWorks founder, Lawrence Dallaglio joins Dr Phil Anderton, PhD and John Reynolds to share his powerful perspective.With diagnoses on the rise, Lawrence speaks out about what the system is getting wrong. He exposes the lack of teacher training and a culture that still mistakes conditions like ADHD for misbehaviour.A champion for change, he calls for more training, better understanding, and real solutions before more young lives are misjudged.

Francesca James is the founder of the Great British Entrepreneurs Award and Ideas fest. She's built a career around championing entrepreneurs and creating space for bold ideas.

Just four days after receiving her ADHD diagnosis, she joined Dr Phil Anderton and John Reynolds in Episode of 12 of ADHD Beyond the Label to explore how long-standing traits behind her success are finally starting to make sense.

Hyperfocus. Avoidance. Emotional intensity. The obsession with new ideas... and the GoDaddy graveyard to prove it.

Together, they explore why ADHD is so common among entrepreneurs, and what changes when you finally understand your wiring.