Todd Krise on Making AI Marketing Accessible for Small Businesses at the B2B Expo

At the B2B Expo, Todd Krise, CEO and founder of MercenaryMarketing.ai, discusses his background in agencies and his focus on supporting small businesses and solopreneurs who often can’t afford traditional retainers or consistent strategic support. He describes building a platform that curates AI tools and plans for a community launching next year called the Mercenary Network, with a future in-person “safe house,” aimed at providing ongoing access to knowledgeable people and increasing clients’ ownership of their digital assets. Todd explains how AI can enable consistency and quality by handling mundane tasks so teams can be more present and human, and he notes that many small businesses need guidance because AI feels nebulous. He also reflects on the rollercoaster of transitioning from agency work to founding a company and shares takeaways from his talk, “How to become your own AI Marketing Agency.”

00:00 Meet Todd Krise
00:28 Mercenary Origin Story
00:57 Marketing for Small Business
02:12 Community and Access
03:24 AI Tools Any Industry
04:36 Human First AI Workflow
05:33 Educating Clients on AI
06:55 Agency to Founder Rollercoaster
08:48 B2B Expo Experience
09:26 Talk Takeaways
11:28 Wrap Up and Thanks

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Contact Meredith: info@compressionmarketing.co