Lisa Kilrea is the Founder of WSI eResults, a leading digital marketing agency that specializes in helping manufacturers, distributors, and B2B companies grow through AI-powered, data-driven strategies. With over 20 years of entrepreneurial experience and a proven track record, Lisa has led WSI Results to deliver standout lead generation and revenue growth in the industrial sector. Her background includes work with major brands like Quaker Oats and BP Petroleum, and she's known for pioneering innovative marketing tactics that blend traditional expertise with cutting-edge digital solutions.

AI isn't coming to manufacturing someday. It's already reshaping how work gets done, from the shop floor to the front office. The real question isn't whether AI matters, but how manufacturers can start using it in a practical, strategic way without wasting time or money.

Lisa Kilrea explains that the smartest place to begin is with strategy, not software. She compares random AI experiments to "random acts of marketing," noting that without a clear plan, even powerful tools won't deliver meaningful ROI. The takeaway is simple but powerful: AI becomes transformative when it's tied directly to business goals, measurable wins, and a structured roadmap.

In this episode of In Good Company: Where Relationships Drive Results, part 1 of WSI's webinar series, Lisa Kilrea talks about how manufacturers can start using AI strategically. She outlines what AI is and why it matters now, outlines the AI spectrum from basic tools to copilots, and shares real-world manufacturing use cases with measurable ROI. Lisa also demystifies the AI Readiness Assessment and how to identify quick wins that prove value fast.