AI is the new Top of Funnel
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AI is the new Top of Funnel
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To receive our marketing & growth strategies by email: https://bullishbulldozer.substack.com/
To work with Bulldozer: https://bulldozer-collective.com
In this extract, Eli Schwartz (SEO expert, author of Product-Led SEO) breaks down why the marketing funnel is being rewritten by AI and what it means for your SEO strategy:
→ AI owns top of funnel now. The queries that used to drive blog traffic are being answered directly by LLMs and AI Overviews
→ Mid funnel is where SEO wins. How to identify the exact queries worth investing in when top of funnel disappears
→ The end of bait-and-switch SEO: LLMs will route users to exactly what they need, not what you want them to see
WHERE TO FIND ELI: https://www.linkedin.com/in/schwartze/
BOOK "PRODUCT-LED SEO": https://a.co/d/04cqmiRN
WHERE TO FIND JORDAN: https://www.linkedin.com/in/jordanchenevier/
WORK WITH BULLDOZER: https://bulldozer-collective.com/
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WHAT IS BULLDOZER?
Bulldozer maximizes marketing & sales performance for SMBs and Scale-Ups across their entire funnel. Our hybrid agency/collective model gives us access to the best talent on the market and allows us to act on every performance lever for our clients (Outbound, Paid, SEO, ABM, RevOps, Data…). In 4 years, our strong social media presence, talent pool, and 360° vision of growth have fueled rapid growth and attracted 250+ clients (Aircall, Qonto, Doctolib, Hexa…).
Our ambition for the years ahead is bold: design and operate world-class growth strategies and become a global leader on the topic by 2030.
To work with us 👉 https://bulldozer-collective.com/
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