Learn how Vercel's "self-driving infrastructure" vision pairs with AWS databases to eliminate backend friction, securely cutting Aurora Serverless creation time from minutes to seconds.

Topics Include:

• Hedieh Zandi (Vercel) and Manbeen Kohli (AWS) introduce prompt-to-production session
• Vercel powers 18 million developers, maintains Next.js and AI SDK
• Vercel's agentic infrastructure runs on AWS Lambda, CloudFront, and S3
• AI now generates frontend, APIs, and workflows for small teams
• Backend friction remains: credentials, provisioning, database configuration still hard
• Vercel envisions "self-driving infrastructure" that adapts automatically to apps
• New AWS partnership brings native Aurora DSQL and Postgres integration
• Manbeen explains databases now built into Vercel Marketplace and v0
• Aurora Serverless database creation sped up from minutes to seconds
• Aurora Postgres, DynamoDB, and DSQL scale prototypes without rewrites
• Pre-configured templates help builders start RAG or shopping AI apps
• Database security uses OIDC and IAM tokens, no stored passwords
• AWS chosen for agents: low latency, autonomy, one-click simplicity
• skills.sh gives agents reusable instructions, mirrors AWS Kiro's "powers"
• v0 lets users build full-stack apps using natural language prompts
• v0 uses Bedrock models and deploys directly on Vercel infrastructure
• Live demo: v0 builds restaurant app, provisions database, adds Stripe checkout
• Demo ends at AWS console; Rauch quote and hackathon close session

Participants:

• Hedieh Zandi - Product Lead, Vercel
• Manbeen Kohli - Director of Product Management, Aurora and RDS Databases, Amazon Web Services

See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Kaltura's Ruthie Eisenberg and Yair Neumann reveal how the video giant is reinventing itself as an agentic digital experience company built on AI avatars and hyper-personalized content.

Topics Include:

• Kaltura founded 2006, went public on NASDAQ in 2021.
• Kaltura reinventing itself from video company to agentic digital experience company.
• Shift from static content delivery to hyper-personalized conversational experiences.
• Partners and customers now demand intelligence, not just video infrastructure.
• Kaltura's mission: powering agentic experiences across customer and learner journeys.
• AWS co-sell motion strengthened as Kaltura runs on AWS AI infrastructure.
• Camille used a Kaltura avatar to scale her own presentations.
• Most enterprise websites bury content behind thousands of static links.
• Kaltura builds personalised web pages on the fly, in real time.
• Over 80% of content users see is surfaced for the very first time.
• Acquisitions of eSelf.ai and PassFactory complete Kaltura's agentic content flywheel.
• PassFactory answers: what should this specific person see next?
• eSelf.ai enables multimodal conversational avatars that guide users emotionally.
• 20 years of behavioral data underpins Kaltura's content intelligence advantage.
• GPU scarcity and compute costs shape every AI architecture decision Kaltura makes.
• Kaltura optimises model tiers — strongest for planning, lighter models for execution.
• Fidelity, speed, and cost form a constant triangle in every AI product decision.
• Go-to-market and product teams now work closer together than ever before.
• Pricing shifting from seat-based SaaS to consumption and outcome-based models.
• Kaltura co-creating pricing frameworks with customers across different verticals.
• Internal product agent now handles research, stories, and data analysis autonomously.
• Small two-to-three person squads move fastest in the current AI environment.
• Yair's advice: fail at least once a week, succeed once a quarter.
• Kaltura scaled its CEO via avatar for a live investor earnings call.
• Ruthie's advice: keep the customer at the centre of every single decision.

Participants:

• Ruthie Eisenberg – Vice President, Strategic Partnerships, Kaltura
• Yair Neumann – Senior Vice President of Product, Kaltura
• Kamil Davidov – Sales Leader Israel ISV-BizApps, Amazon Web Services
• Johan Broman – EMEA ISV Head of Solutions Architecture, Amazon Web Services

See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

With 250,000 customers and $1.2B in revenue, Monday.com's CPTO explains why they threw out their roadmap and rebuilt everything around agentic AI.

Topics Include:

• Daniel Lereya joined Monday.com when it had just 30 people and five engineers.
• He grew the R&D org from five engineers to roughly 900 over a decade.
• Three years ago Daniel became Monday.com's first ever CPTO.
• Monday.com initially approached AI by adding small features across the product.
• They called this early phase "sprinkling AI dust" — helpful but not transformative.
• A pivotal board meeting made Daniel realise AI hadn't changed Monday's core value.
• Monday.com decided to rethink its mission from first principles around AI.
• The new mission: AI agents that actually execute work, not just manage it.
• AI gives businesses an "infinite workforce" regardless of company size.
• Agents can now do hyper-personalised work at a scale humans simply cannot.
• Monday's platform puts agents at the centre, replacing boards and dashboards.
• Shared context and human-in-the-loop handoffs make their agents uniquely powerful.
• Monday ran an "AI month" — pausing the entire 900-person builder org to transform.
• The month rebuilt team mindset and energy, reminding staff of early startup days.
• Monday also ran an "agentic week" where every department built their own agents.
• Finance built agents to automatically match incoming payments to customer accounts.
• Scaling AI adoption internally remains the biggest challenge across businesses today.
• Monday introduced "effective AI" — balancing capability with cost efficiency.
• They acquired voice AI startup One AI to add specialised model capabilities.
• On pricing, Monday shifted to a hybrid seats-plus-AI-credits consumption model.

Participants:

• Daniel Lereya – Chief Product and Technology Officer, Monday.com
• Kamil Davidov – Sales Leader Israel ISV-BizApps, Amazon Web Services
• Johan Broman – EMEA ISV Head of Solutions Architecture, Amazon Web Services

See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/