『Account Management (a tactical guide to success)』のカバーアート

Account Management (a tactical guide to success)

Account Management (a tactical guide to success)

著者： Fred Fuller and John Brown
無料で聴く

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

 New to the role of Account (or Client) Management? Want to learn specific tactics to help you be a better client manager? You’ve come to the right place. Account Management (a tactical guide to success) is the podcast for what happens after the sale. We offer sound advice for Account Management professionals who want to sharpen their skills and grow in the role. We focus on real-world advice and tactics for success.Fred Fuller and John Brown マネジメント マネジメント・リーダーシップ 経済学
エピソード
  • Top 10 Account Manager mistakes

    Top 10 Account Manager mistakes
    2026/03/29

    In this episode, Fred and John discuss the top ten mistakes made by B2B account managers:

    • Thinking some else is the quarterback
    • “I think”
    • Not bringing recommendations along with problems
    • Not being willing to be a pincushion
    • Complaining about the client in the open
    • Assuming not hearing from clients means everything’s good
    • Referring to your internal team as ‘them'
    • Waiting until renewal to sell the value prop
    • No account plans
    • Not answering the question directly - “Curse of Knowledge”
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    36 分
  • Using Improvisation skills in your Account Management role

    Using Improvisation skills in your Account Management role
    2026/03/03

    In this episode, we host special guest Tim Stoltenberg, the Creative Director of Dad’s Garage (www.dadsgarage.com) - the legendary Atlanta-based improvisation team. From Tim we learn about:

    • How improv skills are not about being funny, but about listening
    • Using improv to solve problems together
    • Listening to understand, instead of to respond
    • Using “yes and..”
    • Avoiding bulldozing
    • Using silence


    And a deep discussion of the meaning of the word portmanteau.


    Be sure to check out Dad’s Garage!
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    55 分
  • How to Differentiate Yourself Offline in an Online World

    How to Differentiate Yourself Offline in an Online World
    2026/02/01

    In this episode, Fred and John discuss:

    -Realities of the client executives you manage

    And tactics to help:

    -Be present

    -Use the phone

    -Answer the question

    -Send an ‘industry update

    -Storm the castle

    -Send thank you notes

    -Send a holiday gift or holiday card

    And Pimento cheese
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    41 分
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