Guest Bio

Samrawit Moges is the Founder and CEO of Travel Ethiopia, a private, eco-conscious tour and safari company established in 1994. With a career in Ethiopian tourism that stretches back to 1981, she has spent decades helping travelers discover the many dimensions of Ethiopia, from its historic landmarks and cultural traditions to its wildlife, landscapes, and living heritage.

She built Travel Ethiopia from a small operation with just a few employees and vehicles into a respected tourism company with a team of more than 40 trained professionals. Samrawit is especially known for her leadership in creating meaningful travel experiences and for her commitment to tourism that reflects both the richness of Ethiopia’s past and the realities of its present.

She is also a passionate advocate for women in tourism. Under her leadership, Travel Ethiopia became known for empowering women in the industry, including hiring female guides and tour consultants. Deeply committed to Ethiopia’s environment, wildlife, and community development, Samrawit brings both vision and long-standing expertise to every journey her company creates.

Show Summary

In this episode of the Big World Made Small Adventure Travel Podcast, host Jason Elkins speaks with Samrawit about her remarkable path into tourism and her mission to help more travelers see Ethiopia in a fuller, more informed way. Their conversation explores how outdated global perceptions have shaped the way many people think about the country, and why Samrawit believes Ethiopia deserves far more attention as a destination for history, culture, wildlife, food, and deeply human travel experiences.

Samrawit shares how she founded Travel Ethiopia during a period of major change in the country and how her own story was shaped by family, education, and resilience. She reflects on growing up in a large family, moving often as a child, studying journalism, entering tourism through government service, and eventually building her own company. Along the way, she discusses her commitment to women’s empowerment in the travel industry and the importance of building trust with international partners and travelers.

The episode also becomes an invitation to experience Ethiopia beyond the headlines. Samrawit highlights the country’s UNESCO sites, endemic wildlife, distinctive calendar, coffee heritage, cuisine, and culture of hospitality. From shared meals and injera to Addis Ababa’s role as an air hub and conference destination, she paints a vivid picture of a country that offers far more depth and variety than many outsiders realize.

Big World Made Small guest features are invitation-only and selected based on story, experience, and fit with the show. Some guests support the show through paid production features, cross-promotion, referrals, or other partnerships. This helps keep the show free of third-party ads and interruptions while keeping the focus on real, story-driven conversations.

Learn more about the Big World Made Small Podcast and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Guest Bio

Julie Fishman is the Partner and General Manager for the U.S. at Adventures Overland, where she is leading the expansion of guided driving expeditions for American travelers. With more than 25 years of experience in corporate leadership, Julie built her career around delivering exceptional customer experiences—an approach she now brings to the world of adventure travel.

Her passion for exploration began early, shaped by immersive international travel and a lifelong curiosity about the world. Today, she combines that global perspective with hands-on experience as an off-road enthusiast and active member of a 4×4 community. Through her work, she helps travelers experience remote destinations in a unique way—behind the wheel, in small groups, and fully supported by expert logistics.

Julie is driven by the moments that surprise and delight her guests, constantly striving to exceed expectations and create meaningful, shared experiences. By introducing Adventures Overland to the U.S. market, she is opening the door for more travelers to discover the joy of the journey—not just the destination.

Show Summary

In this episode of the Big World Made Small Adventure Travel Podcast, host Jason Elkins speaks with Julie about her journey from corporate executive to adventure travel leader—and how she’s helping bring a completely new style of travel to the U.S. market.

Julie shares how Adventures Overland creates fully supported, small-group driving expeditions across some of the most remote and culturally rich regions in the world. From navigating the deserts of Morocco to crossing the Mongolian steppe, these trips allow travelers to take the wheel while leaving the logistics to a highly experienced team. The result is a stress-free road trip that blends adventure, culture, and connection.

The conversation also dives into Julie’s personal story—from early life-changing travel experiences to building a career in tech and marketing, and ultimately finding her way back to travel in a meaningful way. Along the way, she reflects on leadership, mindset, and the power of choosing a path that aligns with both passion and purpose.

Big World Made Small guest features are invitation-only and selected based on story, experience, and fit with the show. Some guests support the show through paid production features, cross-promotion, referrals, or other partnerships. This helps keep the show free of third-party ads and interruptions while keeping the focus on real, story-driven conversations.

Learn more about the Big World Made Small Podcast and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.

Guest Bio

Andrew Lamb is the founder of Wales Outdoors, a premier guided hiking and touring company showcasing the landscapes, history, and hidden gems of Wales. With more than 30 years of experience as an outdoor professional, Andrew began his journey pioneering mountain bike guiding in the Brecon Beacons before evolving his business into a full-service adventure travel operation focused on immersive walking tours.

A certified Mountain Leader and Green Badge Tourist Guide, Andrew combines deep local knowledge with formal training to deliver meaningful, responsible travel experiences. His work is rooted in sustainability and a passion for connecting visitors to Wales in an authentic way. Beyond guiding, Andrew has played an active role in shaping regional tourism, contributing to environmental initiatives, leading community programs, and supporting collaboration across the outdoor industry.

His career reflects a lifelong commitment to the outdoors, education, and creating experiences that leave a lasting impression on travelers while protecting the landscapes they explore.

Show Summary

In this episode of the Big World Made Small Adventure Travel Podcast, host Jason Elkins speaks with Andrew Lamb, founder of Wales Outdoors, about building a decades-long career in adventure tourism and the evolution of travel in Wales.

Andrew shares how his early experiences in outdoor education shaped his path into guiding, eventually leading him to launch one of Wales’ most established hiking and touring companies. He reflects on the shift from multi-activity adventure offerings to a more focused, sustainable model centered on guided hikes and cultural tours, as well as the impact of technology in making independent travel and small-group experiences more accessible.

The conversation also explores changing traveler behavior, from the rise of international visitors and content creators to the challenges of overcrowding at popular destinations. Andrew offers a thoughtful perspective on sustainable tourism, guiding philosophy, and how operators can balance business success with environmental responsibility and meaningful guest experiences.

Big World Made Small guest features are invitation-only and selected based on story, experience, and fit with the show. Some guests support the show through paid production features, cross-promotion, referrals, or other partnerships. This helps keep the show free of third-party ads and interruptions while keeping the focus on real, story-driven conversations.

Learn more about the Big World Made Small Podcast and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.