Guest Bio

Julie Fishman is the Partner and General Manager for the U.S. at Adventures Overland, where she is leading the expansion of guided driving expeditions for American travelers. With more than 25 years of experience in corporate leadership, Julie built her career around delivering exceptional customer experiences—an approach she now brings to the world of adventure travel.

Her passion for exploration began early, shaped by immersive international travel and a lifelong curiosity about the world. Today, she combines that global perspective with hands-on experience as an off-road enthusiast and active member of a 4×4 community. Through her work, she helps travelers experience remote destinations in a unique way—behind the wheel, in small groups, and fully supported by expert logistics.

Julie is driven by the moments that surprise and delight her guests, constantly striving to exceed expectations and create meaningful, shared experiences. By introducing Adventures Overland to the U.S. market, she is opening the door for more travelers to discover the joy of the journey—not just the destination.

Show Summary

In this episode of the Big World Made Small Adventure Travel Podcast, host Jason Elkins speaks with Julie about her journey from corporate executive to adventure travel leader—and how she’s helping bring a completely new style of travel to the U.S. market.

Julie shares how Adventures Overland creates fully supported, small-group driving expeditions across some of the most remote and culturally rich regions in the world. From navigating the deserts of Morocco to crossing the Mongolian steppe, these trips allow travelers to take the wheel while leaving the logistics to a highly experienced team. The result is a stress-free road trip that blends adventure, culture, and connection.

The conversation also dives into Julie’s personal story—from early life-changing travel experiences to building a career in tech and marketing, and ultimately finding her way back to travel in a meaningful way. Along the way, she reflects on leadership, mindset, and the power of choosing a path that aligns with both passion and purpose.

Big World Made Small guest features are invitation-only and selected based on story, experience, and fit with the show. Some guests support the show through paid production features, cross-promotion, referrals, or other partnerships. This helps keep the show free of third-party ads and interruptions while keeping the focus on real, story-driven conversations.

Learn more about the Big World Made Small Podcast and join our private community to get episode updates, special access to our guests, and exclusive adventure travel offers on our website.