The conversation with Paul Hughes, co-founder of Rothco, delves into the intersecting trajectories of art, agency, and football, highlighting the commonality of expression and the rise of Rothco. It explores the decision to sell the agency, Paul's transition to art, the impact of AI on agencies, and reflections on Rothco's journey.

The conversation with Damien Eley revolves around the theme of participation and its impact on agencies, branding, and immersive technology. Damien shares insights on the role of agencies, the importance of participation, the future of The Many Australia and recent acquisition of CatalstXR a Sydney-based immersive tech studio. Damien is a big believer in the power of participation in re-shaping his agency's core operating system.

Takeaways

• Participation as a driving force
• The transformative potential of immersive technology
• Buying to build capability and why it makes sense

Chapters

• 00:00 Welcome back Damien Eley
• 09:03 The Importance of Participation
• 15:37 Misreading Participation
• 23:33 Immersive Technology
• 33:06 Starting Anew

If you're thinking about what comes next for your agency, visit agencyfutures.com

Join Doug Baxter as he explores the philosophy, operations, and future plans of Mindshaker, a creative technology agency in Portugal. Discover how they balance human elements, innovation, and growth while maintaining a deliberate company culture.

key topics

• Agency philosophy and deliberate growth
• Balancing human elements with technology
• Hybrid roles and team culture
• Client collaboration and problem-solving approach
• AI integration and future technology adoption
• Scaling while maintaining company culture
• International expansion within Plus Company network