What does it actually take to build a sustainable yoga business in 2026 and beyond? In this episode I'm joined by Andy Zoltan, founder of ImpactMe, to unpack the real business strategies behind building an audience, finding your niche, and turning your yoga teaching into a thriving income.

Whether you're teaching at seven studios and barely making ends meet, or you're just starting out and don't know where to focus, this conversation is packed with practical, no-fluff advice.

What We Cover:

• How Andy built DoYou Yoga to 1.2 million members starting with zero yoga knowledge
• Why personal brands are outperforming faceless platforms and what that means for you
• The real reason "niche down" advice feels overwhelming (and how to actually do it)
• How to overcome imposter syndrome and stop comparing yourself to 10/10 gurus
• His 'trifecta' marketing system and hy DMs are one of the most powerful (and underused) tools for yoga teachers right now
• The 5 phases of building a yoga business and how to know which one you're in

And so much more!

If you're a yoga teacher, breathwork coach, Pilates instructor, or wellness professional who knows you have something valuable to offer but you're struggling to turn that passion into a consistent, sustainable income this episode is for you.

Meet Andy Zoltan:

Andy helps yoga teachers build profitable online brands. A former Accenture consultant and founder of DoYou.com, one of the world's largest yoga platforms, Andy has helped hundreds of teachers grow from part-time instructors into thriving business owners.

He's known for pioneering the Hybrid Coaching model — a new approach that lets teachers combine personal connection with scalable systems, so they can create real income and real impact at the same time

Episode Links:

Want to support my work? Leave a tip: https://jerrettdigital.thrivecart.com/podcast-tip-jar/

Check out our top resources for building your yoga business: https://allmatstaken.com/resources

Connect with Adrianne on Instagram: https://www.instagram.com/allmatstaken/

Follow Adrianne on Pinterest: https://pinterest.com/allmatstaken/

Watch Episode on YouTube: https://youtu.be/UDASuR2TCKQ

Follow Andy on Instagram: https://www.instagram.com/itszoltan

Follow Andy on YouTube: https://www.youtube.com/@itszoltan

Check out Andy's Website: https://www.impact.me/

About The Show:

All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.

*I receive a small affiliate commission if you buy using these links. It doesn't cost you anything extra but helps support the show. Thank you 🙏

Most people know Yoga Nidra as a relaxation tool that helps you fall asleep. But according to renowned yoga therapist and author Indu Arora, we've been missing the most important word in the practice... yoga. In this deeply illuminating conversation, Indu unpacks the true philosophy of Yoga Nidra, tracing it from ancient Vedic and Tantric texts all the way to the modern technique we practice today and we discuss why the difference matters more than you think.

In this episode you'll learn:

• Why Yoga Nidra is a state of consciousness, not just a relaxation technique. And what the ancient texts actually say about it
• The real reason we fall asleep during Yoga Nidra (and what to do about it)
• How to prepare your body and nervous system before practice to stay present and aware
• Why reading a script is not the same as true transmission and how your personal practice changes everything
• The many pathways to Yoga Nidra beyond the Pancha Koshas, including through the three bodies, the five pranas, and more
• What "frequency following response" means and why the state you are in shapes the experience of every student in the room
• Why Indu believes we are "settling for fractions" of what Yoga Nidra can truly offer

Whether you're a seasoned practitioner or a yoga teacher looking to deepen your transmission, this episode will completely shift the way you approach Yoga Nidra.

About Indu Arora:

Indu Arora is a Yoga and Ayurveda teacher, mentor, and author, based out of the USA. She considers herself a student for a lifetime. Indu has been sharing about Yoga philosophy, Yoga Therapy, and Ayurveda for the last two decades. Her unique gift is making Yoga and Ayurveda a practice, which is equally useful for a beginner as for a sincere seeker who has made Yoga a lifelong journey. She is inspired by and taught under Kriya Yoga, Himalayan Yoga, Kashmir Shiavism, and Sivananda Yoga lineages. She has studied in a traditional Guru-shishya parampara setting.

Her teaching style is rooted in empowering and inspiring students to awaken the inner Guru. Her core philosophy is 'Yoga is a Work-in and not a Work-out'.

She is the author of Mudra: The Sacred Secret (2015), Yoga: Ancient Heritage, Tomorrow's Vision (2005, 2019), and SOMA: 100 Heritage Recipes for Self-Care (e-book, 2020; updated hard copy, 2022).

Episode Links:

Check out Indu's Melbourne Tour: https://indu-arora.mykajabi.com/yoga-nidra-australia

Visit Indu's website: https://yogsadhna.com/

Follow Indu on Instagram: https://www.instagram.com/induaroraofficial/

Want to support my work? Leave a tip: https://jerrettdigital.thrivecart.com/podcast-tip-jar/

Check out our top resources for building your yoga business: https://allmatstaken.com/resources

Connect with Adrianne on Instagram: https://www.instagram.com/allmatstaken/

Watch the Episode on YouTube: https://youtu.be/OD0cXYBQYkM

Indu's Book Shop (Hard-copy and e-books): https://shop.yogsadhna.com/collections/book-and-audio

Get SOMA - 100 Heritage Recipes for Self-Care in E-Book format on Amazon*: https://amzn.to/4cZpLsQ

About The Show:

All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.

*I receive a small affiliate commission if you buy using these links. It doesn't cost you anything extra but helps support the show. Thank you 🙏

If you're a yoga teacher looking to grow your business without spending hours on social media, podcast guesting might be the marketing strategy you've been missing. In this episode, Sam Brake Guia, co-founder of Pod Written and host of Mics to Millions podcast, shares exactly how yoga teachers can leverage podcast guesting to build authority, attract clients and grow their audience. Sam has spent over four years booking yoga teachers on podcasts and he's bringing all of that expertise to this conversation.

In this episode you'll learn:

• Why podcasting is one of the most intimate and high-converting marketing channels for yoga teachers
• How to identify the right podcasts to pitch (and why getting this wrong wastes your time)
• What makes a compelling pitch and the quality vs. quantity mistake most people make
• How to deliver a great guest interview that builds trust without being overly promotional
• What to do after the episode goes live to maximise every appearance
• How long it realistically takes to see results from a podcast guesting strategy
• Why you don't need your own podcast to make this work for your business

If you're a yoga teacher or studio owner looking to grow your business with the power of podcast guesting this episode will give you a clear and actionable roadmap to start using this strategy in your yoga business marketing plan.

**References to last year in the episode refer to 2025 as this was recorded in 2025. I over-batched interview recording, which I discuss in the episode 😅. At the time of publishing the show is 23 months old, not 14 as mentioned here.**

Meet Sam Brake Guia from Podwritten:

Sam Brake Guia is the Co-founder of PodWritten, a full-service agency he runs with his wife, specializing in helping health, fitness, and wellness businesses grow through strategic podcast guesting. Additionally, he hosts Mics to Millions, a podcast where he shares interviews with top-tier hosts, expert insights, and solo episodes aimed at helping health, fitness, and wellness podcast hosts scale and grow their shows.

Episode Links:

Want to support my work? Leave a tip: https://jerrettdigital.thrivecart.com/podcast-tip-jar/

Check out our top resources for building your yoga business: https://allmatstaken.com/resources

Connect with Adrianne on Instagram: https://www.instagram.com/allmatstaken/

Follow Adrianne on Pinterest: https://pinterest.com/allmatstaken/

Watch Episode on YouTube: https://youtu.be/-FnXbu219J4

Connect with Sam on LinkedIn: https://www.linkedin.com/in/samuelbrakeguia/

Follow Sam on Instagram: https://www.instagram.com/sambguia/

Follow Podwritten on Instagram: https://www.instagram.com/podwritten/

Check out Sam's Website: https://podwritten.com/

P.S. We mentioned Kelly Smith & her Yoga Nidra training in this episode so I wanted to add a reminder that Kelly is currently offering All Mats Taken listeners $50 her 25-Hour Yoga Nidra Teacher Training until the end of May 2026. Use the code ALLMATSTAKEN for $50 off at checkout. Learn more here: https://www.yogaforyouonline.com/yoganidratt

About The Show:

All Mats Taken is the yoga business podcast helping yoga teachers grow sustainable teaching practices. Host Adrianne Jerrett explores yoga marketing strategies, business growth tactics, and how to build a yoga business aligned with your values and yogic philosophy...without the burnout. Whether you're struggling to fill classes, price your offerings, or create a teaching lifestyle you actually love, this podcast gives you actionable insights from experts who've been there. New episodes fortnightly.

*I receive a small affiliate commission if you buy using these links. It doesn't cost you anything extra but helps support the show. Thank you 🙏