Gini Trask had five minutes to change how you think about lead generation. Spoiler: she didn't need them all.

EPISODE SUMMARY:

Podcast guesting isn't a nice-to-have. It's a lead generation system that keeps working years after you record.

In this episode of Over Our Heads, strategist and speaker coach Gini Trask breaks down exactly why podcast

listeners are more qualified than your social media followers — and the three mistakes that are probably costing

you leads every time you appear as a guest.

KEY TAKEAWAYS:

• Podcast listeners average $75K+ income and a 4-year degree — more qualified than most paid ad traffic

• The bathtub analogy: social posts are one faucet that stops when you stop. Podcast appearances are 100

faucets that keep flowing

• Three mistakes killing your podcast leads: weak lead magnet, burying your URL, not taking listeners on the

journey

• Ebooks are dead. What converts from podcasts: done-for-you resources with a simple, memorable URL

• One client earned a $300K deal from a podcast recorded three years prior — these appearances have a

long tail

GUEST BIO:

Gini Trask is a speaker coach and podcast guesting strategist who helps entrepreneurs build lifetime lead flow

by getting on two podcasts a week. She's grown multiple businesses from incubation to multi-millions and now

teaches founders to do the same. Find her at greatleadmagnet.com.

If this episode made you wonder whether your own offer would land with a room full of people rooting

for you — come find out. anniepruggles.com/will-this-sell

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Anniepreneur Presents is the strategy cabaret for the boldly self-employed. Shows, events, and more at anniepruggles.com.

Dr. Erin Burgoon read a passage about rest and courage as a Valley Girl... or rather, a Valley They, and somehow it was the most convincing version of the argument you'll ever hear.

EPISODE SUMMARY:

Joy is the thing most of us got into business for and the first thing we sacrifice once we start chasing metrics. In this episode of Accentuate Your Brilliance, social psychologist and executive coach Dr. Erin Burgoon talks about why happiness and joy are not the same thing, why treating joy like a gas tank you run on empty is a terrible strategy, and why keeping that reservoir topped off every single day is what makes businesses last for decades.

Then they read from page 194 of Joy-Full AF as a Valley Girl. Like, totally.

THE BOOK:

Joy-Full AF: The Essential Business Strategy We're Afraid to Put First by Dr. Erin Burgoon

KEY TAKEAWAYS:

• Joy and happiness are not the same thing. Happiness is outcome-dependent and spikes when things go well. Joy is a state of being you can practice every day regardless of outcomes.

• Most entrepreneurs treat joy like a gas tank they'll fill up when they hit empty. The smarter strategy is keeping that reservoir topped off constantly so you have reserves when things get hard.

• Nobody who stayed in business for 30+ years says they survived by being miserable. The ones who lasted found the joy.

• Joy doesn't have to be compartmentalized. You don't have to store it up at home and spend it at work. You can find ways to be in your joy inside your business every single day.

• The four ingredients of joy: curiosity, connection, creativity, and courage.

VIEWER CHALLENGE:

Pick one of the four C's of joy (curiosity, connection, creativity, courage). Find the tiniest thing you can do in that area today. Then see if you can make it even tinier.

GUEST BIO:

Dr. Erin Burgoon (Dr. Erin B) is a social psychologist, executive coach, and bestselling author of Joy-Full AF. They work with leaders at the moment when what they've built stops being able to carry them forward. They built the Integrated Leadership Operating System (ILOS) and have helped leaders survive billion-dollar cuts, double the size of their firms, and turn one-person shops into international operations. Find them at drerinb.com.

If this episode made you wonder whether your own offer would land with a room full of people rooting for you, come find out. anniepruggles.com/will-this-sell

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Anniepreneur Presents is the strategy cabaret for the boldly self-employed. Shows, events, and more at anniepruggles.com.

Jennifer Urezzio showed up in a possibly expired sheet mask, put on her glasses over it, and then told us the hardest self-care truth most of us are avoiding.

EPISODE SUMMARY:

We tend to think self-care means spa days and face masks and getting our nails done. And those things are great. But according to Soul Language founder Jennifer Urezzio, the easiest and hardest form of self-care is the same thing: learning to profoundly love and accept yourself.

In this inaugural episode of Self-Care, Unmasked, Jennifer and Annie talk about why we use self-criticism as a fake protection technique, why we get stuck in the rearview mirror, and what it actually looks like to give yourself a clean slate every morning.

KEY TAKEAWAYS:

• The most effective self-care is also the simplest: learning to profoundly love and accept yourself. We tend to skip that part and go straight to the massage table while berating ourselves internally.

• Self-criticism is a protection technique that never actually works. We think if we remind ourselves how badly we messed up, we won't repeat the pattern, but it actually keeps us stuck.

• We've been taught to learn through struggle and pain, so we mistake self-punishment for progress. It's not progress. It's a wheel.

• All modalities (therapy, breathwork, meditation, screaming in your car) do the same thing: they remind us we're whole and complete. If whatever you're using isn't doing that, ditch it.

• Sometimes you need a release. Jennifer screams. Annie screlts (scream-belts Lilith Fair anthems on the highway). Both are valid.

SELF-CARE CHALLENGE:

Look at yourself in the mirror every morning, look yourself in the eye, and say: "No matter what I think of myself, I still love and accept myself."

GUEST BIO:

Jennifer Urezzio is the founder of Soul Language, a system for consciously connecting to your soul and having words for your inner truth. She is an intuitive strategist who helps clients decode their divine operating system and move into unapologetic alignment. Find her at soullanguage.us.

If this episode made you wonder whether your own offer would land with a room full of people rooting for you, come find out. anniepruggles.com/will-this-sell

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Anniepreneur Presents is the strategy cabaret for the boldly self-employed. Shows, events, and more at anniepruggles.com.