Summer is around the corner and the “base tan” conversation comes back fast, so we went straight to a local owner who lives this world every day. We’re joined by Lisa Vinciguerro from Atomic Tan, a well-established tanning salon in the Wilkes-Barre Plains area right on Route 315. Lisa shares how she and her partner Shayna bought the business last June after spotting it for sale on Facebook Marketplace, and why their June 1 anniversary feels like a real milestone for a small, women-run business built on regulars, routines, and a comfortable vibe.

We also get candid about the tanning industry itself. Lisa talks about what she sees as the biggest misconceptions, why she focuses on avoiding burning, and how her Gen X “we grew up tanning” perspective shapes the way she thinks about indoor tanning, outdoor sun, and the messaging people hear. You might agree or disagree, but you’ll walk away with clearer questions to ask and a better sense of why this topic stays so personal.

Then we shift into what every local business owner wrestles with: marketing. Lisa explains how Atomic Tan is leaning into Facebook Live, reels, and real-time banter to boost engagement, plus what changed when both owners showed up on camera together. We wrap with what she wants neighbors to remember, how to find Atomic Tan online at atomictans.com, and where to visit in person at 1149 Route 315, Wilkes Bar 18702. Subscribe, share this with a friend who loves supporting local, and leave us a review with your take: are you team base tan or team skip it?