In this episode of Be More Positive, host Zuryna Livermore sits down with Baltimore media entrepreneur Cassandra Ferguson, founder of Elevation Global Media Group, for a conversation about storytelling, entrepreneurship and the power of showing up with intention.

Ferguson shares how her experience in radio revealed a gap in the industry—many creators had the talent, but lacked the tools, branding and support needed to grow. That realization led her to build Elevation Global Media Group, a full-service media company helping individuals, businesses and organizations develop their voice through production, branding and marketing.

She also discusses her commitment to giving back through media literacy programs in Baltimore City and County schools, where students gain hands-on experience in content creation, podcasting and vision-building—empowering them to see new possibilities for their future.

Plus, Ferguson offers advice for aspiring creators navigating today’s digital space, emphasizing authenticity over imitation and encouraging others to stop overthinking and simply start.
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This episode was produced in partnership with Elevation Global Media Group and The Baltimore Times.

Host: Zuryna Livermore
Executive Producer: Harold Booker

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