『Be-Picked』のカバーアート

Be-Picked

Be-Picked

著者: Andrew Colsky
無料で聴く

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

Be-Picked

From Clicked to Picked

Getting found isn’t the problem anymore.

Getting chosen is.

Be-Picked is the podcast for professionals—lawyers, consultants, accountants, advisors, clinicians, and service-based experts—who are visible online but still wondering why clients choose someone else.

Search, ads, referrals, and directories can get people to click on your name. But clicks don’t create trust. And trust is what actually turns interest into clients.

This show breaks down the hidden decision-making process that happens before a prospect ever contacts you. The part where people compare options, hesitate, and quietly decide who feels safest to hire.

Each episode explains:

• Why credentials don’t differentiate you anymore

• Why chasing leads creates hesitation and price resistance

• How credibility—not urgency—drives better clients

• What clients are deciding before they ever reach out

• How to move from being seen to being selected

Be-Picked isn’t about louder marketing, better ads, or more leads.

It’s about building a credibility foundation that attracts higher-fit clients, reduces hesitation, and creates long-term trust—without sounding salesy or desperate.

If you’re ready to stop fighting for attention and start being the professional clients confidently choose, this podcast is for you.

2025 Andrew Colsky
マーケティング マーケティング・セールス 経済学
エピソード
  • How to Use Neuro-Narrative Techniques to Attract Clients (and Get Picked)
    2026/04/06

    Learn how neuro-narrative marketing helps professionals and law firms turn visibility into clients. Discover storytelling, credibility, and messaging strategies that reduce client hesitation, improve lawyer social media marketing, and make your practice the obvious choice in a competitive market.

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    36 分
  • Lawyer Social Media Marketing
    2026/03/23

    What social media advertising actually works for law firms? In this episode we break down the most effective strategies for lawyer social media marketing, including LinkedIn ads, Facebook advertising, and YouTube marketing for attorneys. Learn how small law firm marketing works in the real world, why most firms struggle with consistency, and how content, credibility, and visibility work together to attract clients. If you’re considering hiring a law firm internet marketing company or want to understand digital marketing for law firm growth, this guide explains the process step-by-step.

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    8 分
  • How to Build a Successful Service Business: Sales Strategies for Solopreneurs
    2026/03/16

    Learn how to build a successful service business with proven sales strategies for solopreneurs. Insights from Katie Nelson of Sales Uprising on growth, credibility, and client relationships.

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    36 分
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