『Behind the Roast』のカバーアート

Behind the Roast

Behind the Roast

著者： Joseph Padin
無料で聴く

今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

Behind the Roast is where passion meets process. This podcast takes listeners inside the heart of coffee culture—spotlighting the roasters, baristas, café owners, and creators who turn beans into brands and brews into experiences.


Each episode pulls back the curtain on the real stories behind the cup: the wins, the setbacks, the late nights, and the lessons learned along the way. From sourcing and roasting to marketing, community building, and innovation, Behind the Roast delivers unfiltered conversations that educate, inspire, and challenge the status quo.


If you care about craftsmanship, entrepreneurship, and the future of coffee, this is where you get the inside scoop—no fluff, just real talk and real impact.


Behind the Roast — because every great cup has a story worth telling.


2026 Joseph Padin マーケティング マーケティング・セールス 経済学
エピソード
  • Mastering the Mobile Coffee Business: Tips from Emily

    Mastering the Mobile Coffee Business: Tips from Emily
    2026/04/10

    In this engaging interview, Emily from Hardscrabble Coffee shares her journey of starting a mobile coffee trailer, navigating regulations, menu development, and trends in the coffee industry. Discover practical tips for aspiring mobile coffee entrepreneurs and insights into balancing quality, cost, and customer preferences.

    Starting a mobile coffee business

    Navigating local health regulations

    Menu development and trend adaptation

    Chapters

    00:00 The Journey to Starting a Mobile Coffee Business

    00:26 The Business Model: Mobile vs. Brick and Mortar

    02:03 Building the Coffee Trailer: Challenges and Solutions

    06:22 Crafting the Menu: Trial and Error

    08:26 Keeping Up with Coffee Trends

    10:52 Community Engagement and Events

    13:10 Balancing Business and Family Life

    16:16 Navigating Rising Costs in the Coffee Industry

    17:55 Consumer Expectations and Quality Control

    21:38 Future Plans and Community Support

    25:26 The Art of Cold Foam: Balancing Flavor and Aesthetics

    27:45 Navigating Costs: The Economics of Specialty Drinks

    34:42 Regulatory Challenges: Permits and Health Codes

    37:08 Farmers Markets vs. Local Events: Finding the Right Balance

    40:05 Future Aspirations: Growth and Expansion Plans

    resources

    Hardscrabble Coffee Instagram - https://www.instagram.com/hardscrabblecoffe/
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    52 分
  • From Mobile Coffee Cart to Brick-and-Mortar: The Sip Society's Journey

    From Mobile Coffee Cart to Brick-and-Mortar: The Sip Society's Journey
    2026/04/03

    Join us as we explore the journey of The Sip Society, a mobile coffee business, from its humble beginnings to its future plans. Discover insights on menu development, social media growth, navigating permits, and the dream of opening a brick-and-mortar shop.

    Starting a mobile coffee business from scratch

    Developing signature coffee flavors like banana bread

    Using TikTok and social media for growth

    Handling permits and regulations across counties

    Dreaming of a brick-and-mortar coffee shop

    Creating bottled lattes for retail

    Innovating with coffee flavors and trends

    Balancing full-time jobs with a coffee business

    Chapters

    00:00 The Rise of The Sip Society

    06:07 Navigating the Challenges of Mobile Business

    12:07 Innovating with Seasonal Flavors

    17:49 The Importance of Social Media

    40:33 Navigating Health Regulations for Mobile Events

    51:12 Crafting the Perfect Drink: Insights on Flavor and Balance

    56:59 Innovative Spring Menu: New Flavors and Trends

    01:11:54 Looking Ahead: Future Plans and Community Engagement

    resources

    Chris's Coffee (Local Coffee Supplier) - https://www.chriscoffee.com

    Instagram - https://www.instagram.com/thesipsociety_518

    TikTok - https://www.tiktok.com/@thesipsociety_518
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    1 時間 5 分
  • Building a Tea Empire: Lessons from Short and Stout Tea

    Building a Tea Empire: Lessons from Short and Stout Tea
    2026/03/27

    The conversation delves into the journey of Short and Stout Tea, the challenges of surviving in the tea business, the expansion and growth of the business, transitioning from a tea lounge to a mall location, the challenges of opening a second location, lessons learned from business contracts, the importance of quality and mission creep in business, technology and business operations, learning from tea suppliers in Tokyo, cultural perspective and business credibility, differentiating Short and Stout Matcha, educational focus and quality of matcha, understanding the health benefits of matcha, different grades and styles of matcha, consistency and expectations in matcha, differences in matcha preparation, innovation and evolution of matcha, health benefits and components of matcha, concerns and misconceptions about matcha, the future of matcha and tea trends, social media influence and business strategy, and the brewing process and quality of tea. The conversation covers the art of brewing chai and tea syrups, the balance between convenience and the tea experience, creating a relaxing tea environment, tea education and workshops, exploring different tea brewing styles, seasonal tea offerings and specialty lattes, innovative tea products and workshops, the tea lounge experience and popular menu items, collaboration with Nine Pin Cider and tea cans, cold foam toppings and tea technology, daily tea drink and brewing methods, and future plans and tea experience philosophy.

    Takeaways

    • Passion for tea turned into a thriving business
    • The unique experience that Short and Stout Tea offers Tea education and workshops
    • Quality over flash
    • Personalized tea experience

    Chapters

    • 00:00 The Journey of Short and Stout Tea
    • 07:12 Lessons Learned from Business Contracts
    • 13:09 Differentiating Short and Stout Matcha
    • 18:32 Differences in Matcha Preparation
    • 24:28 Concerns and Misconceptions about Matcha
    • 34:44 Social Media Influence and Business Strategy
    • 41:12 The Art of Brewing Chai and Tea Syrups
    • 48:10 Exploring Different Tea Brewing Styles
    • 53:58 Innovative Tea Products and Workshops
    • 59:35 Cold Foam Toppings and Tea Technology
    • 01:04:42 Future Plans and Tea Experience Philosophy

    resources

    Short and Stout Tea - https://shortandstouttea.com

    Matcha from Japan - https://en.wikipedia.org/wiki/Matcha

    guest links

    Website - https://shortandstouttea.com

    Instagram - https://instagram.com/shortandstouttea

    Facebook - https://facebook.com/shortandstouttea
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    1 時間 5 分
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