Founder of Conectada, Alexandra Raquel Hughes, joins host Emily Lauren Dick for an honest conversation about ancestral healing, feminine leadership, and what it really takes to build a soul-led business. Alexandra opens up about the season she tried to be a business coach and felt completely hollow, her complicated relationship with imposter syndrome as a white-presenting woman with Indigenous roots, why she refuses the hustle-and-grind model, and how ceremony, sister circles, and her ancestors keep her grounded when entrepreneurship gets hard.

Meet the host of Being Yourself Is the Strategy. In this solo introduction, Emily Lauren Dick — brand strategist, two-times published author, and late-diagnosed AuDHDer — answers the same questions she asks every entrepreneur on the show. She gets candid about why she's building a business around slow marketing and anti-hustle values, and how being unapologetically herself became her most powerful brand strategy.