When podcast creators see themselves as true partners in the network, not just talent, but contributors to the business side, where does that really take both the creator and the network? This episode unpacks how the attitude and approach of podcast hosts can be a deciding factor in whether a podcast network helps them grow and monetize, or leaves their show flat. Rachel Corbett offers a clear-eyed view from years of operating at scale in Australia, showing why long-term success hinges as much on mindset as on metrics.

Rachel Corbett draws on more than a decade in Australian radio and podcasting, including hands-on leadership roles at major networks. She has seen the evolution of the industry from its early days and currently manages the NOVA Podcast Network with hundreds of shows and millions of monthly downloads. Her background transitioning from traditional media to podcast network operations provides practical insight into how networks actually function behind the scenes, and how the Australian market operates, which, in some cases, isn’t too different from other markets.

Listen for:

04:20 Defining a Network as a Partnership

20:02 What Nova Actually Offers Creators

22:42 Podcast marketing strategies

24:27 What Audience Size Gets You In the Door

27:08 Working with brand collaborations

34:31 Providing feedback to show creators

37:10 When a Creator Is Better Off Going Independent

42:16 Building an Independent Network

46:36 How Revenue Splits Work With Partner Networks

50:40 Partnering with successful creators

57:12 Why Audio Feels Different Than Video

CONNECT WITH GUEST: RACHEL CORBETT, NETWORK DIRECTOR | NOVA PODCASTS

Website | Instagram | LinkedIn

Podcast rec: Two Broke Chicks

Book rec: Babel by R.F. Kuang

CONNECT WITH GREG WASSERMAN, HEAD OF RELATIONSHIPS FOR RSS.COM

Website | LinkedIn

Greg’s book rec: Return on Courage by Ryan Berman

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Hosted with RSS.com Podcast Hosting

Produced by Stories & Strategies

Content Repurposed with Castmagic

Podcast Project Management with Northflow