Big City Burnout? Look to Tertiary Markets (S4:E4)
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Big City Burnout? Look to Tertiary Markets (S4:E4)
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This week on In the CRE Vault with Mike & Marc, the team at NAI FMA Realty dives into one of the most overlooked opportunities in commercial real estate: investing in tertiary markets.
While primary markets are crowded and increasingly competitive, tertiary markets offer a different story — often driven by a strong owner-user base, more balanced supply and demand, and slightly higher cap rates. Instead of dramatic peaks and valleys, these markets tend to grow steadily, supported by reliable economic drivers like universities and healthcare systems.
We break down why investors start shifting to smaller markets when larger metros heat up, what makes these markets resilient, and how places like Lincoln, Nebraska continue to provide stability even as overall activity begins to slow.
If you’re looking for a more consistent, long-term approach to CRE investing, this episode is worth a listen.
🎧 Tune in for insights from NAI FMA Realty on where smart investors are looking next.