Jess Bruno’s spilling the baked beans on how she built a multi-six-figure business on Instagram posts that got an average of 30 likes… and she's about to give you full permission to stop overthinking your content.

In this episode:
3:32 How Jess built a multi-six-figure business on posts that average 30 likes
8:56 The "f*ck it" antidote for imposter syndrome and content paralysis
15:03 How being housebound with an autoimmune disease birthed "ne-twerking"
24:24 The baked beans analogy and why selling "fun" is harder than you think
29:39 Selling through the silence: how to keep showing up when nobody's responding

Hang out with Jess:
jessicabruno.co.uk
instagram.com/thatjessbruno

Hang out with Deanna:
deannaseymour.com
jointheplayhouse.com
instagram.com/thedeannaseymour

🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com

We’re getting into the real reason you avoid the camera, find selling icky, and keep tweaking your offer with mindset coach Claire Quick… and, spoiler alert, it's not a strategy or a “consistency” problem.

In this episode:

2:12 What "shadow work" even means in your business, it's not as woo as it sounds
6:43 The real reason you avoid being on camera and why "it's just not my thing" is true for anyone over 20
13:16 Claire's 7-day phone trick for finally getting comfortable on video
14:52 Why selling feels icky, and how to reframe it so it doesn't
31:00 The one-month content experiment that quadrupled her following

Hang out with Claire Quick:

https://www.instagram.com/clairequickcoaching
https://claire-quick-coaching.myflodesk.com/shadowwork
https://www.clairequickcoaching.co.uk

Hang out with Deanna:

https://deannaseymour.com
https://instagram.com/thedeannaseymour

🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com

I hopped on a Zoom call with eight small business owners to yap about our feelings about AI. We talk about the damage to the environment, loss of skills and creativity, and the surveillance state. It wasn’t really about finding answers, but just chatting about what we’re thinking as everyone gets swept up in the hype.

In this episode:

2:21 Real talk on AI’s environmental impact
4:22 Is AI killing our creativity?
9:57 The scary side of AI and surveillance
13:01 When “using AI for fun” stops being fun
30:25 Have your thoughts on AI changed over time?

Hang out with Deanna:
https://deannaseymour.com
https://jointheplayhouse.com
https://instagram.com/thedeannaseymour

Hang out with the Business Owners in this episode:
Lex Roman: https://lexroman.com
Kayce Hodos: https://www.kaycehodos.com
Alex Leone: https://leone.software
Kate Burgener: https://kateburgener.com
Tori Mistick: https://wearwagrepeat.com
Kailani Joy: https://www.inspiritglobal.com
Anita Kirkbride: https://twirp.ca/anita-kirkbride
Sarah Frison: https://sarahfrison.substack.com

🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com

If you’ve ever been called “too sensitive” or felt like you’re somehow both “too much” and “not enough,” you’re going to want to push play on this chat with Melissa Parks, Ph.D., a therapist-turned-coach, new author, and expert on self-compassion, inner critics, and finding peace with who you truly are.

In this episode:

3:13 Embracing sensitivity and why it’s not a flaw
6:49 Why self-compassion is a lifelong practice (not a finish line!)
10:03 The “too much / not enough” paradox and why we feel both
15:01 How your inner critic is a sneaky shapeshifter
23:49 The power of writing a letter from your 80-year-old self

Hang out with Melissa:
https://melissaparks.com
https://instagram.com/melissaparks
https://facebook.com/melissaparks
https://linkedin.com/in/melissaparks

Hang out with Deanna:
https://deannaseymour.com
https://instagram.com/thedeannaseymour

🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com

I’m chatting with Jaime Nolan from the Anima Collective about why a retreat should send you home with a plan, and how ADHD or multi-passionate business owners can actually get stuff done (and not want to burn their businesses down every six weeks!)

In this episode:

2:27 The amazing retreat house that makes it all possible
5:49 Why in-person retreats help women entrepreneurs break through
7:25 Planning your business year so you don’t scramble last-minute
10:31 The “six months vs. six weeks” theory for business progress
14:48 How multi-passionate/ADHD entrepreneurs can rotate their offers for more focus

Hang out with Jaime:
https://www.theanimacollective.com
https://www.instagram.com/the_anima_collective
https://www.linkedin.com/in/jaimenolan
https://www.youtube.com/@theanimalcollective

Hang out with Deanna:
https://deannaseymour.com
https://instagram.com/thedeannaseymour

🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com

I'm talking with Melissa Mittelstaedt, an Accredited Financial Counselor®, about why focusing on money in your business doesn't make you greedy or gross. We get into the "$80k month" posts that drive me bonkers, gross vs. net, and whether you can be rich without being a total jerk.

In this episode:

0:00 Why focusing on money in your business doesn't make you an a$$hole

3:30 The "ick" of six-figure-month posts in online business

11:30 Gross vs. net and what those money brag posts leave out

18:30 How to use discernment when a money post triggers you

25:00 Maaaaybe a couple rich people who aren't jerks

33:00 Why your business and personal finances need equal attention

40:00 Defining what "rich enough" actually looks like for YOU

Hang out with Melissa:
https://www.melissamitt.com/links
https://www.instagram.com/_melissamitt/
https://www.linkedin.com/in/melissa-mittelstaedt/

Hang out with Deanna:
https://deannaseymour.com
https://jointheplayhouse.com
https://instagram.com/thedeannaseymour

🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com

I’m talking to Seth Werkheiser from Social Media Escape Club about getting off social media, building simple websites, and finding a better way to connect with people online.

In this episode:

2:36 Building simple websites from scratch
5:06 Why simple websites feel empowering
8:17 My rant about long sales pages
14:06 Seth’s social media history and leaving
17:35 How he gets clients without social

Hang out with Seth:
https://socialmediaescape.club/

Hang out with Deanna:
https://deannaseymour.com
https://jointheplayhouse.com
https://instagram.com/thedeannaseymour

🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com

I’m obsessed with this simple idea for sharing your work without burning out. Kate Sage is using a weekly podcast digest to add value to her email newsletter, showcase her expertise, and shout out other creators.

In this episode:
0:00 Why she ditched the idea of starting a podcast and did this instead
2:33 The simple format behind her weekly podcast digest
5:49 How she stays consistent without burning out or overthinking content
12:00 Why her audience actually reads and loves these emails
17:10 How this idea evolved from something that wasn’t working
24:00 The unexpected way curating content builds trust and authority

Hang out with Kate Sage:
sageef.com

Hang out with Deanna:
deannaseymour.com
jointheplayhouse.com
instagram.com/thedeannaseymour

🪩 Check out The Playhouse: A networking community for creative business owners at jointheplayhouse.com