What happens when a hardcore petrolhead applies Porsche’s legendary engineering philosophy to watchmaking? You get timepieces that are built to survive just about anything.

In this episode of 9WERKS Radio, we sit down with Ian Elliot, the co-founder of Elliot Brown Watches, a man who lives by the mantra "driven, not hidden." Ian doesn't believe in keeping beautiful machinery locked away in a safe—whether it's his cars or his watches, they are built to be used, abused, and thoroughly enjoyed.

From strapping timepieces to the hull of a round-the-world race boat for a year to literally blowing them up to find their breaking point, Ian goes to extreme lengths to stress-test his products. The goal? To create the ultimate daily-driver watch: high-performing, resilient, and usable all the time.

In this episode, we dive into:

• The "Driven, Not Hidden" Ethos: Why the best machines belong out on the road (and on the wrist), not gathering dust.
• Extreme Mad Science: The wild stories behind exploding watches and surviving global ocean voyages.
• The Porsche Parallel: How Elliot Brown mirrors Porsche's iconic balance of daily usability and high-performance engineering.
• Ian’s Garage: The cars that fuel his passion and how automotive design influences his approach to watchmaking.

Grab a coffee, fire up the flat-six, and join us for a fascinating look at precision engineering, extreme durability, and a shared obsession with the drive.

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