Boy Throb’s Sponsorship Saga, Coinbase’s Creative, and AI Shaking Up the Industry: EP 025
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From ChatGPT's slow but intentional rollout of its new ad capabilities, to Netflix experimenting with interactive and live ads, and even the rise of synthetic focus group testing – a trend your boss will soon be buzzing about – we’ve got you covered.
It doesn’t stop there! We spotlight ingenious campaigns like Coinbase’s surprisingly analog Super Bowl ad, and unravel the weird, wonderful mysteries of Boy Throb, a boy band blurring the lines between real and fake (with big-name sponsors tagging along for the ride). Add in some lively over-under predictions on the future of AI-created ads, and you have a jam-packed episode that's all about the state – and fate – of marketing in a tech-powered world.
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Marketing, Machines & Mischief is produced by Chris Stone at https://CastAhead.net